A Marketing Manager with Conrad Fort Lauderdale s upports the DOSM in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the DOSM; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers.

Keys to Success:

1. Builds a close alignment with on-property, regional, and brand marketing teams.

2. Successfully executes the tactical elements of the annual marketing plan.

3. Strong project management skills, with the ability to prioritize multiple projects at once.

4. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

5. Highly adaptable to seasonality and conflicting priorities.

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.

• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.

• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.

• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics.

• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.

• Website Content: Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.

• Collateral Development & Upkeep: Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.

• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.

• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.

• Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assist the DOSM in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.

• Prepares marketing activity reports on regular cadence and on an as needed basis.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!