Abiomed is a pioneer and global leader in healthcare technology and innovation, with a mission ofRecovering Hearts & Saving Lives. With corporate headquarters in Danvers, Massachusetts, and offices in Baltimore, MD, Aachen & Berlin, Germany and Tokyo, Japan, Abiomed's 1,700 employees form one of the fastest growing medical device companies in the world. We attract and retain exceptional talent with our collaborative culture, passion for our work, and a strong commitment to employee professional development.
Patients First | Innovation | Winning Culture | Heart Recovery
The Marketing Manager, Surgery and Heart Failure is responsible for the development and execution of the US commercial marketing strategy for Abiomed's Surgery and Heart Failure portfolio. This person will drive the US downstream marketing strategy and execution, inclusive of product launches, marketing campaigns, trade show strategies, field collateral creation, and special marketing event planning. This person will also collaborate closely with peers in communications, clinical marketing, and product marketing to enable the US commercial organization to increase demand for Abiomed's portfolio of therapies with cardiac surgeons, heart failure cardiologists, intensivists, perfusionists, and other care providers.
Essential Duties & Responsibilities
Develop and drive innovative programs to expand awareness and adoption of Impella 5.5 and the Breethe Oxy-1 System as the preferred treatment option amongst treating physicians
Execute concerted marketing programs and sales campaigns to drive adoption of Impella 5.5 and the Breethe Oxy-1 System
Effectively launch Abiomed's innovative products, develop key messages, and disseminate clinical evidence and best practices to the field organization
Tell compelling product and evidence stories in targeted advertisement, tradeshows, and through print and digital channels.
Identify key adoption barriers in product adoption and referral pathways, and build the appropriate programs to overcome those barriers
Buildadeep understanding of the changing dynamics that impact clinical choice and hospital operations that could help or hinder the growth of the Surgery and Heart Failure portfolio
Develop and maintain comprehensive understanding of current literature, emerging science, technological developments and trends on relevant therapies and competitive products.
Other duties as assigned.
Requirements
A minimum of 5 years marketing experience with solid business acumen and knowledge of medical device market environment is required.
A bachelor's degree is required. Postgraduate degree is preferred.
Marketing experience in the cardiac surgery and/or advanced heart failure space is preferred.
Strong PowerPoint skill is essential.
Digital marketing experience is a plus.
Must be able to thrive in a fast-paced and dynamic work environment.
Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization to meet tight deadlines in an environment of competing priorities.
Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity.
Demonstrated ability to conceive, develop and implement strategies, convert these into tactical marketing plans and deliver results.
Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action.
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including salesandmarketing leadership.
Ability to develop strong relationships with customers, and multi-functional partners.
Creative out of the box thinker who is intellectually curious.
Domestic and international travel up to 25%.
Applicants must provide proof that they are fully vaccinated with an FDA approved or authorized vaccine for COVID-19 or have a valid medical/religious exemption
Abiomed is an Equal Opportunity Employer committed to a diverse workforce. Abiomed will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sexual orientation, gender identity, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
