This job listing has expired and the position may no longer be open for hire.

Social Media Specialist - Lakeland at Publix Super Markets, Inc.

Posted in Media - Journalism - Newspaper 30+ days ago.

Type: Full-Time
Location: Lakeland, Florida





Job Description:

 Social Media Specialists provide assistance to our online communities through our social media channels (including Facebook, Twitter, Instagram, YouTube and Pinterest) as an extension of the premier customer service provided to our stores. As a part of the Social Media Specialist team, you may be responsible for customer engagement initiatives, supporting customer facing applications, creative writing and content creation. You will play a key role in the assisting in building the Publix brand while providing outstanding customer service. 

 

Additional responsibilities include:

 


  • Developing social media content for both owned/paid channels.

  • Creating unique social media content in collaboration with other internal development teams.

  • Writing copy for social media posts.

  • Writing articles for our Publix blog.

  • Reviewing, editing and proofreading a variety of content.

  • Project management including managing timelines and editorial calendars.

  • Building loyal communities on social platforms.

  • Promoting and protecting the Publix brand on social media channels.

  • Reviewing analytics and ideating improvement changes based on metrics.

  • Delivering premier customer service through our social media channels.

  • Assisting social media management team to strengthen our social media presence.

 


  • Associates Degree in Business Management, Public Relations, Mass Communication, Marketing, New Media, Journalism, or equivalent experience in any of these areas

  • at least two years in-depth, hands-on experience across multiple social media platforms

  • knowledge of different social media platforms, in terms of their functionality and their unique culture and etiquette

  • knowledge of best practices in the use of social media for creating loyal communities for brands

  • knowledge of Publix culture, business objectives, overall structure and relevant policies and processes

  • knowledge of crisis communications practices

  • strong communication skills. This includes exceptional writing and grammatical skills and a talent for composing engaging content for social media platforms

  • strong critical thinking skills to identify important trends and independently exercise sound judgment

  • demonstrated ability to collaborate with others and contribute strategic ideas

  • strong skills in technology, the ability to keep up with emerging technologies, learn quickly and teach others how to use them

  • ability to prioritize work demands amid time and resource constraints and conflicting priorities, and to respond with a sense of urgency

  • willingness to work nights, weekends and holidays to meet business needs

  • able to work effectively with a wide range of people

  • able to work effectively in a team


  • Bachelor’s Degree in any of these fields: Business Management, Public Relations, Mass Communication, Marketing, New Media, Journalism

  • at least four years’ experience in-depth, hands-on social media experience across multiple social media platforms

  • demonstrated success using social media to grow a loyal community

  • experience as a Social Media Specialist for a large organization

  • blogging experience

  • experience working for Publix or another retailer

  • substantial experience shopping at Publix stores

  • experience with social listening, content publishing, and engagement tools, and search engine optimization

  • fluent in Spanish

  • APR, ABC certifications or certifications in any of the following areas: Business Management, Mass Communication, Marketing, New Media, Journalism.


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost

  • An opportunity to purchase additional shares of our privately-held stock

  • 401(k) retirement savings plan

  • Group health plan (with prescription benefits)

  • Group dental plan

  • Group vision plan

  • Sick pay

  • Long-term disability insurance

  • Company-paid life insurance (with accidental death & dismemberment benefits)

  • Tuition reimbursement

  • Vacation pay

  • Free hot lunches (buffet-style) at facilities with a cafeteria

  • Paycheck direct deposit

  • Credit union

  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases

  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).





More jobs in Lakeland, Florida


Medtronic

Publix Super Markets, Inc.

Publix Super Markets, Inc.
More jobs in Media - Journalism - Newspaper


Elanco

BrightPath LLC

SUNBELT SOLOMON SERVICES LLC