The B2B Regional Marketing Lead will be a member of the Zoetis Petcare B2B Marketing Team responsible for successful development and execution of strategic and tactical plans while leading the Regional Marketing Team to success. These plans are designed to advance the partnership between the Zoetis brands and our Petcare customers while advancing lead management/enrichment. This individual will be laser focused on executing against our strategic imperatives of knowing, engaging and growing the customer. This will require an understanding of market research, data analysis, metrics, an understanding of industry trends and customer needs, sales leadership structure and go-to-market customer engagement strategy in an impactful way.
The success of this role is largely dependent upon,
Being credible and influential among sales and marketing colleagues with proven ability to develop internal partnerships and collaborate across functions and business divisions
Exceptional working relationship with other Regional Marketers in a player/coach capacity
Exceptional working relationship with Regional Sales Leadership Team
Exceptional working relationship with Petcare Brand Marketing Team
Exceptional working relationship with Above Brand, Cross-Functional U.S. Petcare Teams
Understanding and exceptionally executing Marketing leadership responsibilities as one component of the Regional Sales Leadership Team (Sales, Marketing, Technical)
Elevating the overall effectiveness of marketing pull-through among colleagues with successful upstream/downstream communication
Understanding and advocating for the Voice of the Customer while being a champion of customers' experience with Zoetis Petcare
Knowing all key stakeholders on the veterinary healthcare team
Understanding the competitive B2B landscape and what competes for our customers' attention
Command of the extensive Zoetis Petcare Portfolio, including above brand programs
Ability to work across teams and groups as a true partner, including the ability to synthesize and connect key tactical elements across B2B sub-teams, brand teams and other internal key stakeholders
Understanding how internal and external key stakeholders intersect with our customers; maximizing opportunities
Aptitude with which to make thoughtful decisions in real-time
Connecting the dots between functions (within B2B and across Zoetis Petcare)
Commitment to continuous improvement and optimization of the customer experience and communication engagement across Petcare marketing
Strong presentation/facilitation skills with large and small audiences
Strong communications and team-building skills across company functions
Strong organizational and project leadership skills
Demonstrated knowledge of organizational acumen and working in a matrix organization
Demonstrated understanding of sales models and selling skills
Responsibilities
Lead, Regional Marketing for B2B
Lead the Regional Marketing Team as a Player/Coach
Lead development and successful execution of strategic and tactical plans
Organize, coach and guide Regional Marketing team to success
Optimize performance and develop capabilities for advancement and future opportunities
Foster an environment where coaching and feedback is open, ongoing and consistent
Aid in focusing Regional Marketing team on key strategic priorities
Monitor and metric success across the team
Marketing Leader on Regional Sales Leadership Team
Execute Marketing leadership responsibilities on the Regional Sales Leadership Team (Sales, Marketing, Technical)
Aid in formation/execution of regional operating plan
Assist in successful execution of marketing programs and campaigns
Increase utilization of marketing materials
Amplify messaging of core marketing strategies in targeted accounts and leading development of marketing resources (as needed) to meet objectives
Responsible for elevating the overall effectiveness of marketing pull-through among colleagues within the region
Marketing Bridge between Petcare Marketing and Regional Sales Leadership Team
Clearly communicate marketing strategy
Assist in successful execution of marketing programs and campaigns
Facilitate upstream/downstream communication between Petcare Brand Marketer and Regional Sales Leadership
Education and Experience
Seasoned professional with regard to managing agency partnerships, budget, colleague interactions, project management, deliverables, and deadlines
Mastery of strategic marketing, portfolio/brand management, and marketing/finance principles
8+ years' experience in marketing with a strong track record
3+ years sales experience
1+ years people leadership experience
Technical Skills
Committed to excellence, high performer with problem/solution mindset
Proactive, collaborative, organized, curious, problem solver
Driven to continuously innovate and execute successfully
Strong business acumen with ability to think strategically and innovatively
Excellent understanding of customer experience principles in B2B environment
Proven ability to develop partnerships and collaborate across functions and business divisions
Proven experience directing and managing agency relationships
Demonstrated planning and execution skills across multiple projects
Demonstrated blend of creative, analytical and leadership talent
Bachelor's Degree in Business, Marketing, Communications or a related field
MBA preferred
Travel required with the potential for weekend work
Physical Skills
This is an office-based position.
Full timeRegularColleagueZoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
