Job Description:

The Associate Marketing Manager, Professional Communications will be a member of the Zoetis Petcare B2B Marketing Team and will play a key role in the successful execution of the Professional Communication strategic and tactical plans in close partnership with the Senior Marketing Manager and Content Manager. These plans are designed to advance the partnership between the Zoetis brands and our Petcare customers. This individual will be laser focused on executing against our strategic imperatives of knowing, engaging and growing the customer. This will require an understanding of market research, data analysis, metrics, an understanding of industry trends and customer needs, professional-facing platforms and communications in an authentic, innovative and impactful way.

The success of this role is largely dependent upon,

• Understanding and advocating for the Voice of the Customer while being a champion of the customer's experience with Zoetis Petcare


• Knowing all key stakeholders on the veterinary healthcare team


• Understanding the competitive B2B landscape and what competes for our customers' attention


• Command of the extensive Zoetis Petcare Portfolio, including above brand programs


• Ability to work across teams and groups as a true partner, including the ability to synthesize and connect key tactical elements across B2B sub-teams, brand teams and other internal key stakeholders


• Understanding how internal and external key stakeholders intersect with our customers; maximizing opportunities


• Connecting the dots between partner functions (within B2B and across Zoetis Petcare)


• Commitment to continuous improvement and optimization of the customer experience and communication engagement across Petcare marketing


• Successful day to day partnership with both Senior Marketing Manager, Professional Communications and Content Manager, Professional Communications


• Ability to be a highly collaborative, self-starter and creative problem solver


• Focusing on a nimble, flexible and hands-on approach to execution


• Aptitude with which to make thoughtful decisions in real-time

Responsibilities

• Support Digital First Contact Acquisition and Relevant, Associated Engagement Journeys

  Work cross-functionally

  
  

  Improve quantity and quality of B2B contacts

  
  

  Progressive Profiling

  
  


• Support B2B Communications

  All B2B communications including but not limited to email

  
  

  Calendarization, guidelines and cross functional management

  
  

  Customer-first approach

  
  

  Petcare Portfolio approach balanced with individual brand needs

  
  


• Support B2B Platforms

  Drive site traffic, integrate with other internal workstreams, personalize and target, do progressive profiling, content strategy work, etc.

  
  

  Partner with agency partners, Corporate Communications, Legal, Regulatory, Operations, Customer Experience, Market Research, US Digital and Data, Petcare Digital and Data, eCommerce, Retail, B2C, Brand Teams, and more to advocate for B2B Petcare presence on Zoetis US digital properties that reflects Petcare Portfolio approach, customer needs and marketing goals

  
  


• B2B Zoetis Petcare Portfolio, Above Brand Resource Development Prioritization

  Facilitate Marketing Cloud journeys for brands to leverage, including lapsed customer journey, new customer journey, etc.

  
  

  Develop resources to drive awareness of the "Zoetis Petcare" branding for professional audience

  
  

  Develop resources in the above brand space that field force can leverage

  
  

  Simplify and streamline by working with brand teams to define connections between brands and portfolios, that resonate with customers and ultimately, help the field force "do more in less time"

  
  

  Partner with Sales Leadership

  
  


• B2B Content Planning and Digital Campaign Support

  Partner with Content Manager, Professional Communications

  
  

  Execute digital campaigns to improve customer engagement

  
  

  Drive awareness of Zoetis Petcare and our brands

  
  

  Deploy targeted campaigns by customer segment and improve digital presence (e.g., web sites, visual assets, sales collateral, etc.)

  
  

  Leverage marketing automation and CRM tools to generate leads, nurture the customer relationship, encourage referrals and drive purchases on our ecommerce platform

  
  

Education and Experience

• 2+ years of experience in marketing, communications, or platform management


• Bachelor's Degree in Business, Marketing, or a related field preferred

Technical Skills

• Animal health and/or B2B marketing experience preferred


• Thrives in a strong team-oriented environment


• Accountable for achieving results


• Partner and collaborator


• Proactive, collaborative, organized, curious, problem solver


• Creativity and analytical talent


• Strong written and verbal communication skills.


• Animal Health sales/marketing or human health marketing experience preferred

Physical Skills

This is an office-based position.

Full time

Regular

Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis. Apply Now