As a not-for-profit organization, Mass General Brigham is committed to supporting patient care, research, teaching, and service to the community by leading innovation across our system. Founded by Brigham and Women's Hospital and Massachusetts General Hospital, Mass General Brigham supports a complete continuum of care including community and specialty hospitals, a managed care organization, a physician network, community health centers, home care and other health-related entities. Several of our hospitals are teaching affiliates of Harvard Medical School, and our system is a national leader in biomedical research.
We're focused on a people-first culture for our system's patients and our professional family. That's why we provide our employees with more ways to achieve their potential. Mass General Brigham is committed to aligning our employees' personal aspirations with projects that match their capabilities and creating a culture that empowers our managers to become trusted mentors. We support each member of our team to own their personal development-and we recognize success at every step.
Our employees use the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration.
In collaboration with the Vice President of Market Research and Insights, inform and help shape Mass General Brigham's marketing strategy through timely, high-quality market research. Help drive and influence the strategic direction and initiatives by providing fact-based insights and strategic perspectives derived from analysis of market data.
Provide market research expertise and project management skills, develop actionable insights and recommendations to business partners to achieve business objectives, and develop strategies. Manage research projects and vendor relationships.
Duties & Responsibilities
Using advanced research and analytic methods, work closely with the Vice President of Market Research and Insights to design and execute market research.
Employ project management skills to plan, organize, and execute market research tracking studies to measure, analyze and report on changes in key business and market metrics to identify strategic business implications and frame actionable recommendations.
Deliver high-quality reports and provide perspective on company performance against standard customer and market measures; present and distribute results and recommendations to MGB marketing leadership to guide decision making and strategy development.
Synthesize market intelligence and market research to lay the groundwork for insight and strategy.
Plan, design and manage market research projects partnering with business areas, senior leaders and external vendors, to support department and enterprise-wide goals.
Work closely with senior executives and internal business partners to assess their needs, determine the most appropriate market research strategies to meet those needs, and develop effective research designs and methodologies (telephone, mail, internet, focus groups, and interviews).
Manage projects on time and at or below budget; prepare RFIs and RFPs, select external market research vendors, and negotiate favorable contracts with vendors to meet department budget.
Develop questionnaire documents, recruiting screeners, and focus group or interview discussion guides to achieve project objectives; moderate internal or external focus groups and conduct one-on-one interviews as needed.
Develop and contribute to regular strategic intelligence and ad hoc reports, identifying the implications and conclusions.
Effectively summarize research findings and industry intelligence in succinct written reports and present findings to senior leadership teams and cross-functional groups; proactively consult with senior leaders and internal groups about survey results and implications for their areas and their business needs.
Organize insight and analysis to be relevant to business areas and easy to read and understand as well as defining "so-what" implications.
For tracking market research projects, develop and lead process to monitor changes over time, report implications for the business and opportunities for improvements and participate in framing actionable recommendations.
Manage and coordinate multiple concurrent market research projects.
Manage one direct report; subject to change based on growing business needs
Position is primarily remote, with required travel to Mass General Brigham site locations based on business need
Use/s the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration
Other duties as assigned
Bachelor's Degree or the equivalent combination of training and experience
Master's Degree in Market Research, Business Administration, or Public Health Preferred.
5 to 10 years of market research experience with expertise in primary and secondary research, including questionnaire development.
Experience in writing RFIs and RFPs and ability to negotiate favorable contracts with external market research vendors; vendor relationship management experience required.
Healthcare experience, a plus
A combination of education and experience may be substituted for requirements
Possess strong interpersonal skills to effectively communicate with cross-functional teams including staff at all levels of the organization
Ability to successfully negotiate and collaborate with others of different skill sets, backgrounds an levels within and external to the organization
Collaborative, relationship-builder; ability to work effectively on cross-functional teams.
Strong problem solving and negotiation skills
Creative storytelling; ability to transform data into stories; educate
Ability to effectively conduct meetings, both formal and informal
Requires minimal direction from leadership and possesses the ability to learn quickly
Ability to work independently and manage results.
Ability to analyze and evaluate complex data, prepare and present reports and conduct market research.
Knowledge and understanding of the health care industry
Comfortable with ambiguity; able to prioritize and deliver in evolving environment.
Strong market research project management, organization and implementation skills
Demonstrate MGB Core Values
Respects the talent and unique contribution of every individual, culture and ethnic group and treats all people in a fair and equitable manner.
Exercises self-awareness; monitors impact on others; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback.
Mass General Brigham is an Equal Opportunity Employer & by embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law.