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Marketing Analytics Specialist at First American

Posted in Other 30+ days ago.

Location: Phoenix, Arizona





Job Description:

Company Summary

Join a team that puts its People First! As a member of First American's family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for six consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

Job Summary

Job Summary


  • Manage the development and execution of our marketing campaign scorecards to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns.

  • Establish and maintain data taxonomy to ensure data is consistently categorized across multiple platforms, sources and channels.

  • Collaborate with others in marketing and analytics to produce and analyze reports and dashboards for emails, landing pages, and websites.

  • Ensure that our analytics tools, including Google Analytics, Optimizely, Unbounce, Dotdigital, and Envoca, are set up and configured to capture data correctly

  • Develop and execute methodologies for measuring and predicting the success of digital initiatives using sales, media, research, and customer data.

Requirements


  • Bachelor's degree in a related field or equivalent combination of education and experience

  • At least 2 years of experience in a similar position in marketing analytics, digital marketing, or e-commerce.

  • Previous work experience and in-depth knowledge of Google Analytics, Data Studio, and Tag Manager.

  • Previous experience in applying performance data to business and planning strategy.

  • Excellent interpersonal skills, with the ability to collaborate and maintain relationships with internal and external stakeholders.

About Us

At First American Home Warranty, we provide protection for a home's most crucial appliances and systems. For more than 35 years, we've offered our customers value, backed by strength and stability. Because our employees inspire and enable our success, we actively support their careers and overall well-being. In fact, our People First philosophy has created an award-winning culture that's earned First American a spot on the Fortune 100 Best Companies to Work Forlist for five consecutive years.

First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
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