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Digital Marketing Specialist at Vector Security, Inc.

Posted in Management 30+ days ago.

Type: Full-Time
Location: Warrendale, Pennsylvania





Job Description:

Are you a tech-savvy self-starter who loves digital marketing and thrives working remotely?

Do you have demonstrated experience working in paid ads platforms like Facebook Ads & Google Ads to help generate B2C and B2B leads?

If you enjoy a combination of SEO, paid advertising, and digital marketing analytics, then you could be our newest Digital Marketing Specialist.

Vector Security is hiring an experienced Digital Marketing Specialist to help manage our digital marketing initiatives across our portfolio of websites, including vectorsecurity.com, vectorsecuritynetworks.com, and adssecurity.com. This person would help support our digital marketing efforts in 4 core focus areas…


  1. Lead Generation (Landing Pages, CRO, A/B Testing)

  2. Paid Ads (Facebook Ads, Google Ads, SEM)

  3. SEO (Local, On-Page, Technical)

  4. CRM Reporting & Analysis

In this role, you get to:


  • Help manage website activities across the brands, including interfacing with our development team, page creation/layout, website maintenance, on-page SEO, and recommending user experience updates. Two of our sites are on WordPress, the third is on a custom-built CMS solution like WordPress.

  • Work closely with the digital marketing team and partner agency to ensure initiatives align with overarching department marketing objectives.

  • Work cross-functionally with our internal digital marketing team and partner agency to ensure successful lead generation campaigns through platforms like Facebook Ads, Google Ads, etc.

  • Work with our internal digital marketing team and agency partner to help implement our overarching SEO roadmap including local search, technical, and on-page initiatives across all our websites.

  • Strategize and work collaboratively with our Content Marketing and Growth Marketing teams to create campaign assets such as ads, landing page experiences, and video content.

  • Investigate and experiment with new marketing channels such as podcasts and other forms of digital advertising that could be lucrative for the business units

Software Used:

Salesforce Marketing Cloud, Microsoft D365, Microsoft Office 365 Apps, Microsoft Power-BI, Google Apps, Adobe Creative Cloud, Basecamp, Podium, Constant Contact, and more!

We offer:

Along with competitive compensation and career advancement opportunities, we offer a comprehensive “Total Rewards” package. Qualifying employees receive:


  • Remote work flexibility

  • Medical, dental, and vision coverage

  • Company paid life and AD&D insurance

  • Company paid short- and long-term disability

  • Voluntary benefit products

  • 401k retirement savings plan after just 60 days

  • Paid time off for vacation, sick and floating holidays

  • Tuition reimbursement

  • Employee Assistance Program (EAP)

Why join us?

We are the fourth largest security integrator in the country and have proudly been installing innovative security and smart automation solutions in homes and businesses for more than 50 years. Our purpose is to make our world more secure, connected, and empowered, one customer at a time. 

Our Values:


  • Win as a team.

  • Do the right thing.

  • Make a difference every day.

  • Get it done.

  • Think big.

If you share these ideals, we’d love to hear from you!

Vector Security is a Drug-Free Workplace

Vector Security is an Equal Opportunity Employer

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, transgender, national origin, veteran or disability status.

Experience


Preferred


  • 3 - 5 years: Knowledge & experience in platforms such as WordPress (or similar CMS)

  • 3 - 5 years: Facebook Business Manager, Google Marketing Tools (Analytics, Ads, Data Studio, etc.)

  • 3 - 5 years: Basecamp (or similar PM tools), Social Media Management Software, Email Marketing & Automation Software (Salesforce, MS Dynamics, etc.)

  • 3 - 5 years: Paid and Organic Social Media Knowledge & Trends, Website User Experience and Customer Journey Knowledge

Skills


Preferred


  • Ability to work independently

  • Communication

  • Problem Solving

  • Technical / professional knowledge

Behaviors


Preferred


  • Dedicated: Devoted to a task or purpose with loyalty or integrity

  • Team Player: Works well as a member of a group

  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations


Preferred


  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

  • Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

See job description





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