JOB SUMMARY

Under general supervision, develop and implement marketing plans, promotions, trade shows and other marketing/sales strategies for various market segments. Provide guidance to product divisions and sales based on market insights.

MAJOR RESPONSIBILITIES

• Implement marketing programs, promotions, and integrated campaigns that promote continued sales growth.


• Tactically execute key product promotion programs by working with the product divisions, sales and customers. This includes working with sales representatives to identify effectiveness of the Promo program and to adjust accordingly, working with divisions to identify special pricing during the promotion period and ensuring adequate inventory levels for promotion products.


• Assist with developing scope of work for promotion launch meetings and trade shows. Work with divisions on the content and effectiveness of presentations related to the promotional items. Manage logistics of all promotional material (i.e. sample box requirements, binder content, communication material) for sales effectiveness. Produce other marketing tools to help support Promo (i.e. email blasts, advertising).


• Execute various marketing projects and campaigns that include digital marketing campaigns and Key Opinion Leader local marketing programs.


• Review the competition and market trends to optimize and implement marketing initiatives. Share key insights with stakeholders.


• Coordinate between the marketing design teams and the sales division on marketing projects under development.

COVID-19 Vaccination

Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.

Education

• Bachelor's degree.

• At least 2 years of marketing experience (ex. marketing plans, promotions, trade shows and other marketing/sales strategies).

• Previous experience working with data mining programs (i.e. Sales Menu, Business Objects, etc.).


• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).


• Experience collaborating with internal resources to develop strategies that meet department goals within budget and established timelines


• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.


• Experience understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales.


• Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns).


• Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font).


• Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).


• Willing to travel up to 25% of the time for business purposes (within state and out of state).

• Master's degree.