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Marketing Analytics Manager at Institute of Electrical and Electronics Engineers, Inc.

Posted in Art 30+ days ago.

Type: Full-Time
Location: Piscataway, New Jersey





Job Description:

Job Summary

The Society Marketing Analytics Manager is a key leader who will help to transform the IEEE Signal Processing Society by organizing and leveraging customer and product data to understand, segment, create and promote products for customers based on their needs and translate it to business outcomes and measurable results. This role will obtain and analyze customer data and will lead the Customer Experience (CX) effort as well as the product marketing strategy across all product lines of the IEEE Signal Processing Society.

This position is responsible for working for the IEEE Signal Processing Society to review all existing member, customer, product and service data, effectively obtain and structure any new data required, build procedures and workflows to manage data and data sources, and establish metrics and build dashboards and reporting tools to drive decision-making. This position will work with several different types of stakeholders to identify and integrate existing data sources to accomplish the overall goal of effective data management, analytics and reporting on CX and other criteria, as identified.

Key responsibilities will be to identify, engage and grow the customers of the Signal Processing Society by creating a repository for all customers across all product lines in which the society can learn more about our customers (not just members) and their needs by analyzing, tracking and measuring all of their activities and engagements with the society over time. The position will lead the effort to learn more about existing non-member customers such as conference attendees, authors, reviewers and corporate sponsors, and develop a strategy for outreach, engagement and new product offerings to meet customer needs and aligned with the society's strategic plan. He/she will develop audience segmentation abilities and build an engagement scale that can be applied to all customers. He/she will implement data mapping, development, documentation, and schedule planning needed for journey analytics deployment for new and existing customers. This position will be current in all privacy laws and policies globally, including GDPR, and all outreach activities will be compliant.

This position also supports Society marketing plan development and implementation, campaign strategies, brand affinity and reach. The incumbent will work across several related disciplines including, but not limited to, data management and analytics, CRM, CX, brand marketing, product development and promotions, member and volunteer communications.

He/she is expected to keep abreast of key industry trends, research and recommend best practices, KPIs and benchmarks. This position functions as an individual contributor, yet also oversees projects/people contingent on the initiative. The individual in this role must be able to work with minimal supervision while independently managing concurrent projects. Partners closely with members of the journey team to reinforce a culture of data-driven insights to ensure that the customer's voice and feedback is central to decision-making and communications. Collaborates with journey lead to drive a better customer experience, centered on customer needs. Coaches and develop journey team members to be data-driven CX advocates.

The Society is seeking a leader who has the ability to manage other responsibilities including: research on competitors; managing, coordinating, and presenting periodic CX and marketing updates to various boards and committees, and provide general staff support to volunteer committees, as needed. These activities will start with Society Conferences, but then expand to Periodicals and other products and services.

Additionally, the incumbent plays a key role in driving the strategy, tactics and reporting for the Society. He/She collaborates with external agency partners and internal teams, and provides ongoing analysis, recommendations, and best practices education, based on results and industry developments. The role reports to the Senior Manager of Conference Strategy and Services for IEEE Signal Processing Society.

Key Responsibilities


  • Data Lead for CX and Products, including collection, analysis and reporting (30%), including:

  • Support CX leadership in understanding, forecasting, and managing key business insights;

  • Maintain and improve current workflows, forecasting models, and methodology by reviewing historical trends, researching demand drivers, and developing forecast models using advanced analytical methods;

  • Support customer initiatives through analysis;

  • Identify, prioritize, structure data and analyze key cross-functional initiatives and projects, customer insights, and business operations to identify root cause and trend analysis;

  • Dashboard creation and reporting.

  • Marketing and Product Development (30%), including:

  • Development of an overall marketing and brand strategy and management and implementation, starting first with conferences;

  • Conceptualizes, builds and implements customized and effective product and promotional offerings for all Society products, including conferences, publications, membership and volunteer recruitment.

  • Customer Development & Volunteer Recruitment (30%), to include:

  • Develops a deep understanding of all Society products and services in order to promote and market to the community, as well as related technical disciplines;

  • Market Research to identify opportunities to reach potential customers and society growth opportunities, including corporate partnerships, potential members, volunteer recruitment, etc.;

  • Identifies opportunities for new partnerships across IEEE that allow for efficiencies, knowledge sharing and/or cost avoidance;

  • Develops, builds, and maintains relationships with different types of customers globally, including volunteers, association and corporate partners, and a wide array of external stakeholders.

  • Project Management (10%), to include:

  • Cross Department Project Management and Support, including project timelines, budgets and forecasts as assigned;

  • Defines the scope of the project in collaboration with management (Director);

  • Creates a detailed work plan which identifies and sequences the activities needed to successfully complete the project;

  • Determines the business need and resources required to complete projects;

  • Develops a schedule for project completion that effectively allocates the resources to the activities;

  • Reviews the project schedule with senior management and all other staff that will be affected by the project activities; revise the schedule as required;

  • Writes reports on the project for management and for partners.


Additional Responsibilities


  • Supports team activities, projects and initiatives – including gathering data and performing research in support of specific conference inquiries or on focused on the conference customer experience;

  • Overall awareness of SPS including membership, publication, public visibility, education and other initiatives for opportunities to collaborate through conferences;

  • Ad-hoc projects, upon request.
















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