As the Client Development Manager, Shopper Marketing, you are responsible for aligning Inmar retailer and brand partner strategies via the development and execution of Shopper Marketing campaigns. You will be responsible for understanding the strategic goals and objectives of assigned retailer(s), inclusive of seasonal/event planning, and develop sales strategies to align those objectives and help brands address the entire consumer journey at the retailer(s). You will be constantly abreast of client’s needs and provide new product/service ideas based on those needs. The Client Development Manager, Shopper Marketing, will monitor retailer(s) inventory along with CPG investment to optimize and refine campaigns, primarily digital promotions.

Primary Accountabilities:

Influence:

• Work closely with the District VP, Shopper Marketing Client Development Directors (CDDs) and Customer Success on retailer strategies and objectives




• Work closely with Brand and Shopper Marketing Client Development Directors, Digital Client Development Managers, and Digital operations for development and execution of Shopper Marketing campaigns




• Maintain relationships with all buying influences within the client/prospect organization




• Develop a holistic view of clients’ business including in-depth knowledge of marketing plans, objectives, strategies, and challenges




• Manage internal communications garnering support and getting appropriate buy-in across teams




• Collaborate with the client on product and service improvements that could deliver incremental value and bring Product Management into those discussions as necessary




• Work cross-functionally at Inmar and within client organizations to execute campaigns and understand trends in order to identify opportunities for revenue growth and resolve any potential issues




• Oversee contract management 

Strategic:

• Develop and monitor campaign metrics to support efficient assessment and optimization of campaigns, making informed and timely recommendations to enhance performance against client KPIs




• Deliver, or partner with Brand CDM peers to deliver, post-event analysis with holistic campaign recaps and actionable insights with recommendations for future campaigns




• Develop and maintain expertise on industry trends, technology, best practices, and regulations of relevance to the promotion network




• Obtain “expert” level understanding of Inmar’s Media and Data and Incentive solutions in order to translate how Inmar’s offering aligns with client objectives




• Ensure the client understands the value of the services available or being received to ensure repeat business with increased value to the company

Administrative:

• Manage status tracking of retailer supported events, estimates/proposals, current campaigns, and reporting




• Maintain Salesforce.com records for all key account activity




• Manage travel expenses and budgets, in line with Inmar policies




• Performs other duties as assigned

Required Qualifications:

• Bachelor’s Degree in Business, Marketing, or related industry




• Minimum of 5 years using a consultative sales approach selling Digital Marketing or Merchandising directly in retail or for service provider company that works directly with retailers and/or CPG's.




• Proficient in Microsoft Office




• Proficient in Google Suite




• Proficient in Salesforce.com (CRM tool)




• Ability to travel up to 20-50%

Individual Competencies:

• Adaptability: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.




• Emotional Intelligence: Possesses emotional self-awareness to identify and manage emotions, maintain composure through stress and anxiety, and recognize the emotional responses of others in order to understand the client's needs and adapt the message.




• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.




• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.




• Influence: Uses appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.




• Negotiation: Effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.




• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.




• Occasionally required to stand, kneel or stoop, and lift and/or move up to 15 pounds.




• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

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Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

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As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.




• Treat clients and teammates with courtesy, consideration, and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.




• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information, and achieve results.




• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.




• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service, and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

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