Job Description:

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Job Category

Marketing

Job Details

Do you love retail, consumer goods, and technology? Are you a great storyteller? Do you care about how to reach retail and consumer goods customers with compelling product positioning and messaging? Do you want to have fun and do good along the way?

The Salesforce Industries Marketing team is looking for an upbeat and organized marketer to drive messaging, content, and execution for our Consumer Goods industry. In this role you will be working with a large cross-functional team to showcase Salesforce as the trusted partner for digital transformation within the industry. Our team is fast growing, and we are looking for someone that embraces new opportunities, is innovative, and thrives in fast-paced environments to deliver consistent excellence.

Responsibilities:

• Work with the industry's best marketing team to help define the messaging and narrative for Salesforce for Consumer Goods industry solutions




• Build and deliver compelling content for internal and external activations




• Collect and prioritize customer stories from product leaders, sales teams and partners to develop case studies and reference stories




• Support differentiated event marketing experiences at Salesforce and industry third-party events




• Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts




• Partner with other marketing specialist teams to implement innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design to build pipeline




• Project Management for industry initiatives and cross functional corporate workstreams

Required Skills/Experience:

• 3+ years experience in product marketing or closely related experience




• Experience in the retail or consumer goods industry preferred




• Familiarity with customer engagement lifecycle, CRM, or enterprise software applications preferred




• Ability to craft compelling positioning, thought leadership content, and a range of marketing assets including on-message product demos




• Ability to use data and analytics to drive decision making, experience setting and delivering against measurable marketing metrics




• Outstanding organizational, communication (verbal/presentation/written), and people skills




• Gracefully balance multiple demands on your time and workload




• Strong communication, presentation, and writing skills, great teammate with ability to work across business lines with cross functional teams

Accommodations

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