Job Description:
Position
Summary:
The Campaign Solutions
Manager is an integral part of
CRM Marketing Technology and it will focus on collaborating with internal
stakeholders and clients to design and implement campaigns for CRM marketing
programs. This role will lead campaign setup and execution across selected
platforms and provide necessary guidance to developers and designers.
Responsibilities:
- Set up, develop, and execute integrated marketing campaigns based
on clients' deployment schedule
- Create and implement campaign flows based on specific campaign
requirements and campaign matrix
- Manage the implementation, tracking and measurement of integrated
marketing campaigns, on time and within budget
- Develop and maintain email programs to support customer needs and
marketing strategies
- Create and manage campaign matrix and specification document that
provides campaign information
- End-to-end campaign management, including and not limited to
loading email templates, ensuring data feeds are working, segmentation,
test and learning programs and reporting
-
Set up campaign automation system according to specifications of
the CRM program
Requirements:
- 1+ years of relevant industry experience
- Bachelor's degree and/or relevant experience required
- Specialized skillset/experience in in campaign management, along with understanding of data-driven marketing campaigns and digital marketing solutions
- Hands-on experience creating and maintaining campaigns in campaign management / marketing automation tools including Salesforce (ET), Adobe, Oracle and others, preferably with some basic knowledge of HTML coding
- Specialized skillset/experience working with reporting tools (e.g. Cognos, MS SQL Server Reporting Services / Analysis Services, Tableau) an asset
: United States-Illinois-Chicago: Digital Production: FCB Chicago