Dematic has an immediate need for a Marketing Communications Specialist. This role will be responsible for marketing communications support of Dematic's Americas region. Collaboration with both internal and external marketing & communications teams is expected of this position. The ideal candidate must be a strong communicator with experience in the digital space with an aptitude for storytelling. The ideal candidate is a self-starter, team player and passionate about executing digital marketing strategies.

What we offer:

• Provides external communications materials/activities to promote and support the mission, objectives, and business goals of Dematic.


• Completes development of marketing communications materials required to support marketing plans and programs.


• Brainstorms and develops ideas and messaging for email campaigns to reach customers in specific vertical markets.


• Leverages Marketing Automation software to create, execute and report on email campaigns.


• Creates reports to show overall effectiveness and ROI of marketing initiatives


• Assists in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization,advertising, social media etc.)


• Liaise with external vendors to execute promotional advertising and campaigns


• Assists in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies


• Completes projects in the areas of advertising and promotional programs, public relations and social media, internet-based communications, and special promotions.

Required Skills:
• Excellent communicator - communicates effectively through written and oral communications and has exceptional skills in helping leaders and organizations define and develop messages that are clear, concise, creative and persuasive
• Experience with Marketing Automation tool like Pardot, Marketo, Eloqua
• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Basic knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Commercial awareness partnered with a creative mind
Education:
Bachelor's degree required. Focus in Marketing or Communications preferred.
Knowledge / Qualifications:
• 7+ years of experience in either marketing, communications, or a related field.
• Exceptional oral, writing, proofreading and editing skills.
• Must be reliable, responsible, detail oriented and able to lead and follow through on projects.
• Ability to foster collaborative working relationships at all levels in the organization.
• Team player with project-management skills and ability to prioritize multiple projects but also work independently once given direction.
• Extremely organized, with ability to work in team environment or independently.
• Fluency in all Microsoft Office applications (Word, Excel, Outlook, PowerPoint).