A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.

We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.

If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.

The primary purpose of this position is to support fact-based, insight-driven analytic efforts to identify marketing opportunities, improve marketing initiatives, and to increase the analytic competency of marketers across the business unit. 

The Senior Manager, Marketing Analytics:

• Influences marketing problem-solving through analysis and interpretation of data using complex methodologies and formal decision-making constructs.




• Is responsible for cross-functional project management of some advanced analytic initiatives, provides subject matter expertise in advanced analytic methods and provides the organization with information to make informed and strategic business decisions.




• Develops effective marketing analytics practices through mentorship and coaching of marketers and analysts on best practices, analytic frameworks, and strategies.




• Maintains strong relationships with Distribution Leaders and segment-focused analysts related to data analytic practices and stays current by liaising with key marketers and managers across the organization.




• Interfaces with analytical marketing peers across teams to collaborate on prioritized analytics projects, and to enhance enterprise marketing capabilities supporting TRP business performance.

PRINCIPAL RESPONSIBILITIES

Deliver and Enhance Data Analysis Capability

• Translates business problems into appropriate analytic frameworks by performing ad hoc analysis utilizing existing marketing measurement capabilities, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), and campaign measurement.




• Utilizes Marketing Mix Modeling (MMM) to determine appropriate complementary balance of marketing tactics, informing quarterly and annual working media budget.




• Manages the MMM process, data validation, and deliverable of quarterly insights.




• Works with cross-functional teams to enhances the Marketing Measurement Optimization System (MMOS) through MMM and MTA model rebuilds.




• Oversees quality data inputs into marketing models.

Vendor Management

• Communicate regularly and effectively with vendor points of contact, including vendor modeling, consulting, project management and account management teams.




• Ensure appropriate ongoing prioritization of workstreams, aligned with internal needs and goals.




• Apply appropriate internal business context to vendor deliverables and represent work internally to stakeholders.

• Track vendor’s key performance indicators and assess benchmarks.

Data Identification, Evaluation and Procurement:  

Leads or oversees efforts to identify appropriate internal and/or external data sources necessary for execution of analytic marketing efforts. The distributed nature of TRP’s data structure requires this individual to understand data suppliers and to leverage relationships to expediently obtain access to information necessary for effective analysis. This individual is accountable for the creation, maintenance, and socialization of a centralized knowledge base of data sources to further analytic marketing success.

Stay current with analytic techniques and best practices

Scan the external landscape for relevant information (e.g. new big data sources, white papers) and techniques. Synthesize and disseminate these scans internally.  This should extend to actively participating in relevant industry and domain-relevant associations. 

QUALIFICATIONS

Required:

Bachelor's degree or the equivalent combination of education and relevant experience and 5+ years of total relevant work experience.

Preferred

• 5+ years’ experience in marketing analytics




• Mining sales and marketing data, and modeling / predicting scenarios and outcomes of sales and marketing investments and campaigns, using large structured and unstructured internal and external data sets




• Blend of vendor, agency, and client experience preferred




• Blended experience across sales and marketing domains, at both the upper / brand / awareness and lower/ direct / acquisition parts of the sales and marketing funnel




• Portfolio of examples of mining and modeling using large structured and unstructured internal and external data sets driven to actionable insights




• Demonstrated knowledge with data architectures, management processes and tools (e.g., relational databases)




• Knowledge of sales and marketing industry data sources, concepts, and terminology




• Knowledge of digital analytics (not necessarily expert level)




• Proven track record of building and maintaining appropriate processes for analytic consistency and productivity




• Undergraduate degree in computer science, statistics, engineering, economics, applied mathematics, or other related degree with strong record of academic achievement




• Master’s degree in business or relevant quantitative field (as above)




• Strong relationship management/consultative/change management




• Investment/product knowledge




• Strong information around distribution practices and/or vast network to gain insight around distribution




• Proven track record of effective collaboration with business partners to shape analytic agenda and to implement insights-based recommendations




• Advanced communication/presentation skills




• Strong attention to detail and clarity




• Able to establish credibility and rapport with external and internal constituents




• Able to apply systemic approach to problem solving through creative processes




• Able to focus a high level of energy on activities that provide results




• Demonstrates the ability to identify opportunities and take appropriate action




• Able to approach work in a clear goal-oriented way

Job Family: Business Enablement – Data Analytics

Track: Knowledge Management

Level: KM4

T. Rowe Price is committed to providing our associates with a comprehensive total rewards benefit program, including wellness, retirement and quality-of-life benefits. ​ Please view What We Offer to see what's available to you.

As part of T. Rowe Price’s Health and Safety protocols, effective October 19, 2021, any US-based new hires, including interns will be required to be fully vaccinated against COVID-19 or have a valid medical or religious exemption from receiving a COVID-19 vaccine.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.