Digital Sales Manager

WXYZ-TV, the E.W. Scripps owned TV station in Detroit, Michigan is currently seeking a Digital Sales Manager to lead online advertising revenue initiatives for the station. We are looking for an enthusiastic manager with strong product knowledge, the ability to foster talent, and a proven history of sales success.

Responsible for driving online advertising revenue for the local media property. Works directly with sales to ensure that new business development, account retention and new product launch goals are achieved. This role will develop, recommend and execute actions to gain market share.

This role supports the digital sales plan of the local media property and develop strong partnerships with local TVs sales leadership; provide input to the digital and local leadership regarding market conditions, competition, and effectiveness of the digital sales plan; develop, recommend and execute actions to gain market share.

A DAY IN THE LIFE:

• Act as the local digital product, process, and sales strategy expert in assigned region.


• Directly accountable for the successful execution of each campaign, ensuring defined goals are achieved.


• Effectively develop and execute local digital sales strategy and revenue plan within plan requirements and in alignment with the overall digital strategy and that of our local media property; develop effective relationships with local leadership.


• Interpret and utilize market and advertiser research to develop sales solutions, marketing materials, and presentations.


• Full P&L responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual sales goals for both integrated and digital account executives.


• Responsible for making business decisions around the profitability of his/her sales organizations as well as specific sales proposals and offerings.


• Work with the training department to ensure that each account executive is knowledgeable (or certified as appropriate) and equipped to sell the full array of products and services.


• Guide the integrated and dedicated sales team and provide consistent sales training on specific areas of development for all representatives; develop team members consistent with the sales training, product knowledge, value proposition, competitive market intelligence, sales approach and goals of the organization.


• Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.

WHAT YOU’LL NEED:

• Four-year business degree preferred.


• A minimum of two to five years of sales management experience is required, preferably in an online advertising environment.


• Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives).

WHAT YOU’LL BRING:

• Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance.


• Superior digital product knowledge, local market analytic and personal selling skills.


• Excellent verbal and written communication skills.


• Ability to share vision, gain buy-in, and build loyalty.


• Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team.


• Ability to manage escalated difficult or emotional customer situations.


• In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass. 


• Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications.


• Exceptional coaching skills.

WHAT WE’LL OFFER:

•  Extensive Scripps Sales Process training.


•  A career path to grow your professional experiences.


•   Full benefits; medical, dental and vision.


•  Retirement savings plan with company match.

 #LI-RT1

SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.