To perform the job successfully, an individual must perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, or as assigned:
As the ecommerce specialist you will primarily be responsible for supporting the ecommerce and brand team to elevate the online shopping experience and operations for our North American DTC ecomm business
Support the execution of the catalog/ new product launches and promotional content on The Original Muck Boot Company and XTRATUF brand websites (price list, copy, product images, SEO, meta tags, etc)
Coordinate seasonal product photo shoots and marketing samples
Coordinate ecommerce image needs with traditional marketing team to utilize existing resources
Assist in UAT site sales/promotions, new projects, site launch, larger implementation efforts
Lead merchandising projects and help ideation of the seasonal calendar, work with team to optimize on-site merchandising to maximize sales
Manage the store locator for all sites
Assist with email marketing content and deployment, as well as tracking performance results
Help aid in various ad hoc ecommerce and digital projects, opening and managing creative tickets and general website projects
Organize and manage all promotional codes
Coordinate the product recommendations function, use data and best practice to optimize and personalize the tool
Assist in ecommerce reporting, budgeting, planning and KPI tracking
Supporting partner with the greater Ecommerce and Brand team to drive the business, align on stories, develop strategies, tactics & initiatives necessary to achieve goals
Assist with non-ecommerce specific marketing, wholesale support and brand building activities
Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Basic Candidate Qualifications:
Bachelor's degree (Preference in Marketing/Ecommerce/Business Management/Consumer Behavior).
A minimum of 1-2 years in a product-based ecommerce or web/ecomm operations environment.
Basic ecommerce and digital knowledge with full ability to learn and optimize the site experience and digital experience
Additional Candidate Qualifications:
Passion for learning and working in ecommerce or digital marketing.
Knowledge of agriculture, gardening, fishing, work, outdoor, or hunt markets preferred but not required.
Have an analytical mind and be a strategic thinker, use a growth mindset to think outside of the box, and be highly organized & action oriented.
A zest for learning new things and maintain up-to-date knowledge of best practices and latest developments in Ecommerce front and backend elements and experience.
Detail oriented, team player, and a passion for winning.
Qualifications
EducationBachelors of Marketing (preferred) Experience1-2 years in a product-based ecommerce or web/ecomm operations environment. (preferred)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
