Digital Paid Media Specialist at General Motors

Posted in Other 13 days ago.

Location: Trenton, New Jersey

Job Description:

Job Description

The ideal candidate is an experienced digital marketing professional who is passionate and competitive about campaign success, campaign optimization, team collaboration and enjoys being hands on with digital marketing to drive the business goals for OnStar Insurance. You will have a proven track record in maintaining and improving paid digital marketing efforts in a fast-paced environment. You have the analytical skills to use data and context to make campaign optimizations in order to improve the performance of digital marketing paid media initiatives. The ideal candidate also has a foundation in A/B testing for further optimization. As part of our highly collaborative digital marketing team for OnStar insurance, you will not only support the strategic focus of the customer acquisition marketing team, but also bring enthusiasm and new ideas to help grow the business and enhance the operational efficiency for the company.


  • Build, execute and improve innovative digital paid media programs with multiple touch points, including creative, tagging, landing pages, and reporting

  • Manage the day-to-day digital paid media campaigns by optimizing campaigns in the various web platforms

  • Identify opportunities for content development based on best performing content

  • Create monthly, quarterly and ad-hoc reports at the request of the business

  • Manage marketing agency partners with new and existing digital marketing campaigns

  • Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams

  • Operate various digital paid media platforms as needed

  • Manage digital paid media campaigns by managing, optimizing, and reporting on campaigns to evaluate effectiveness and adjust within the system as needed.

  • Work closely with various internal and external marketing groups to deliver best digital marketing and digital paid media campaigns

  • Build and assist in proper tracking set up and tracking management with internal product teams such as analytics and web development

  • Provide day-to-day platform maintenance and configuration

  • Work with technology and web development partners to set up

  • Work with product team(s) in assistance with other OnStar Insurance customer campaigns

    Additional Job Description

    Minimum Qualifications and Experience:

    • Minimum 2+ years of tactical experience running digital marketing campaigns such as Google/Bing PPC, Facebook ands other 3rd party lead platforms

    • Building and administering omni-channel digital marketing campaigns

    • Expert-level knowledge of Paid Search, Paid Social and PPC advertising campaigns

    • Segment development, setup, testing, launching and of campaigns and programs, and reporting on campaign analytics

    • Strong working knowledge of effective lead and sales generating creative/messaging

    • Strong understanding of A/B testing.

    • Experience managing performance marketing agencies or agency experience

    • Be enthusiastic and positive in providing and receiving feedback

    • Exhibit confidence, flexibility and an open mind

    • Demonstrated ability to work in a team environment that requires quick turnaround and quality output.

    • Competitive attitude to hit and exceed key performance indicators (KPI)

    • High-level proficiency in MS Excel, MS PowerPoint, and MS Word

    • Excellent written/verbal communication skills

    • Excellent writing and editing skills.

    • Possess a strong attention to detail and quality control.

    • Well organized with strong time management skills.


    • BA/BS in Marketing, Communication, or related discipline

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Benefits Overview

    The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
    • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
    • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
    • Company and matching contributions to 401K savings plan to help you save for retirement;
    • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
    • Tuition assistance and student loan refinancing;
    • Discount on GM vehicles for you, your family and friends.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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