Sr. Visual Design Specialist at Princeton University

Posted in Design 10 days ago.

Location: Princeton, New Jersey

Job Description:

Sr. Visual Design Specialist


Job ID: 2021-13546
Type: Full-Time
# of Openings: 1
Category: Communications and Public Relations

Princeton University


Provides design suggestions and guidance as appropriate. Stays current with trends and industry standards. Comfortable making quick decisions and shows good judgement. Creates compelling, innovating and engaging visual designs across multiple digital platforms, including print, websites and social media. Plays a key role in defining organizational brand standard refresh and ensuring all creative assets are a strong representation of the PPPL brand. Defines an impactful visual language to convey our brand voice to intended audiences and stakeholders.

The Princeton Plasma Physics Laboratory is a world-class fusion energy research laboratory managed by Princeton University for the U.S. Department of Energy’s Office of Science. PPPL is dedicated to developing the scientific and technological knowledge base for fusion energy. The Laboratory advances the fields of fusion energy and plasma physics research to develop the scientific understanding and key innovations needed to realize fusion as an energy source for the world.


  • Reviews work and ensures that visuals reflect principles of good design and are consistent with brand standards.

  • Ensures that quality standards and deadlines are met.

  • Looks for innovative ways to perform work to improve efficiency.

  • Interacts with staff as well as researchers and Lab professionals at all levels, including Executive Management Team.

  • Works closely with the Director of Communications and Head of Communications and Public Outreach and other team members to develop and implement visual designs across the entire spectrum of print and digital communication, conveying a uniform brand voice and ensuring a consistent brand perception across multiple channels, devices and platforms.

  • Translates complex technical and scientific concepts into a visual language and form that can be clearly understood.

  • Creates visual designs that engage PPPL’s audiences, such as the employees, collaborators, international scientists, engineers, government stakeholders, the media and the general public.

  • Closely interacts with the Office of Communications team and other people across multiple levels of the laboratory to understand and analyze requirements, develop and deploy creative assets and assess content performance to drive continuous improvement.

  • Creates original artwork for internal and external-facing projects, such as print collateral, presentations and posters.

  • Creates new digital content (original illustrations and animations) to support videos, social media, virtual conferences and other scientific endeavors.

  • Ensures project outputs meet technical requirements for delivery across multiple channels (print, digital, video, email).

  • Maintains department’s digital assets.

  • Interacts with outside vendors as needed, including production output.


Education and Experience:

  • Bachelor’s degree in graphic design and/or visual communications, fine art or commercial art.

  • Ten years’ experience preferably with large institutions.

  • Demonstrated expert ability in publication, design, layout, and digital pre-press production.

  • Familiarity with Adobe Creative Suite and Microsoft Office software.

  • Need to able to organize work to meet deadlines.

  • Ability to adjust services to meet budget restrictions and to provide highest quality and most cost-effective services and products under different scenarios.

  • Excellent organizational skills and committed to providing outstanding customer service.

  • Self-starter with the ability to work both independently and in a team-oriented environment.

  • Excellent written, interpersonal and communication skills.

  • Strong project management skills and the ability to interact effectively with all levels of the organization are required.

Knowledge, Skills and Abilities:

  • Strong portfolio demonstrating outstanding digital design and visual storytelling abilities to effectively communicate with intended audiences and support business and/or organizational goals.

  • Expert skill level in graphic design, layout, typography, image manipulation and color correction.

  • Strong eye for detail in making corrections or improvements to final executions in typography, color management, asset/image management, file prep, digital deliverables, etc.

  • Handles assignments with speed, accuracy and efficiency and makes independent design choices and recommendation based on client direction.

  • Maintains, supports and manages branding/style guidelines that adhere to PPPL’s branding standards and plays a significant role in style guide updates.

  • High level understanding of social media platforms, including Facebook, Twitter, Instagram and LinkedIn, and their specific audience traits including content trends, preferences and performance.

  • Expert knowledge of design, standards for branding, visual hierarchy layout, typography, color usage, iconography, photography and video usage.

  • Maintains knowledge of current tools and design trends in the visual design field.

  • Expert in using multiple visual design software and tools, including Adobe Photoshop, Illustrator, Sketch and Adobe XD.

  • Proficient in the Adobe Creative Suite, short-form image-based video creator tools, Microsoft Office suite and Adobe Acrobat to support digital and print projects.

  • Ability to effectively take direction, incorporate constructive feedback and work both collaboratively and autonomously in a dynamic team environment.

  • Proven ability to stay well organized with file management, be accurate, work on multiple projects simultaneously, prioritize tasks and meet tight deadlines.

  • Excellent visual messaging and written and verbal communication skills.

  • Passion for the mission of the Lab.

Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. EEO IS THE LAW

Please be aware that the Department of Energy (DOE) prohibits DOE employees and contractors from participation in certain foreign government talent recruitment programs. All PPPL employees are required to disclose any participation in a foreign government talent recruitment program and may be required to withdraw from such programs to remain employed under the DOE Contract.


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