Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes 2017 America's Best Large Employers, is transforming the way we all do business.

From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards.

At Konica Minolta, you'll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.

Position Objective

The Marcoms Manager - Vertical Markets (Education, Healthcare, Legal, Finance industry focus) position sits within the Branding & Content, ICW team, which reports into the wider Marcoms Group. Responsible for strategizing, managing and implementing branding, campaign and content development initiatives to support targeting specific vertical markets. This role will be key in determining communications tactics, based on data-informed decision making, and managing programs to generate leads for the Sales organization.

Essential Job Functions

• Play a leading role in determining the corporate story for the different vertical markets based on the overall brand story, ICW


• Work closely with the different practice / vertical markets teams to manage key solution / product launches and develop the marketing communications, brand and content strategy to help drive MQL and SQL within the SMB customer segment


• Keep a pulse on the market situation and researching / anticipating key trends pertaining to the different vertical markets in order to determine the key thought leadership insights / communication platforms to shape Marcoms programs


• Act as a Marcoms consultant to other areas of the business to determine / provide advice on the most effective tactics / programs to support activities based on resources, timings and budget


• Collaborate with the wider Marketing Teams to help implement multi-channel campaigns to support activities - this includes Marcoms Team, Digital Marketing, Channel Marketing and Learning and Development


• Create and manage all marketing materials and collateral for the vertical market in line with brand direction - this includes developing content in accordance with customer segmentation requirements and customer value propositions


• Analyze marketing ROI to help understand performance and determine changes required to programs / activities


• Supporting our Corporate Events and Partnership team with communication activities as required


• Manage communications spend for individual area and work with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets

Competencies (Knowledge, Skills and Abilities)

• A true leader in the making, with the ability to work with senior level executives within Konica Minolta


• Excellent written and verbal communication and presentation skills


• Strong relationship-building skills and an ability to engage in collaborative decision-making


• Great project and time management skills


• High level of motivation and initiative. Passionate about results and detailed oriented


• Ability to adapt to changing work & business priorities


• Creative storyteller with exceptional writing skills


• Experience hiring, guiding and managing agencies and freelance staff

Experience, Educational Reqts and Certifications

* 5-10 years channel B2B marketing experience, preferably with IT background

* Bachelor's degree in Marketing, Communications or related field

* Proficient with computer programs, including Microsoft Office applications

* Budget management

* Strong organizational skills, ability to follow up and high attention to detail

* Experience managing integrated marketing campaigns

* Solid understanding of sales and business processes

* Ability to interact with other marketing teams to interpret and frame business needs into communications strategies

* Has capabilities to interact regularly with other people within and outside the organization in planning, coordinating and executing marketing communications campaigns

* Thrive in a fast-paced, deadline-oriented, and fun, work environment

• Up to 25% domestic travel required. Must maintain travel documents up to date.

Konica Minolta Offers:

• Outstanding benefits package (including medical, dental, vision, life insurance)


• 401(k) plan with matching company contribution


• Generous holiday and paid time off schedules


• Ongoing professional development training


• Visible, exciting work supporting sales of cutting edge technology and workflow solutions.

Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.