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Digital Marketing Specialist at United Bank of Michigan

Posted in Management 30+ days ago.

Type: Full-Time
Location: Grand Rapids, Michigan





Job Description:

Responsible for developing and implementing digital marketing strategies that utilize SEM, SEO, Google Adwords, Facebook and other social media, blogging, press releases, email, and content creation. 

 

As a full-time employee of United Bank, you would join an outstanding, supportive culture of employees. You would also gain several attractive benefits, including the following:


  • Paid vacation, sick, and personal days;

  • Health, dental, vision, and life insurance;

  • Long and short-term disability;

  • 401(k) retirement plan with company match;

  • Education reimbursement;

  • Wellness opportunities;

  • Training and development opportunities;

  • Pay for performance;

  • Promote from within philosophy;

  • Bank products and services;

  • Inclusive employer that celebrates and encourages the uniqueness of each person;

  • Veteran friendly employer.

We have an excellent opportunity for a full-time Digital Marketing Specialist at our Corporate office in Grand Rapids, MI. United Bank is searching for driven individuals who are focused writing and developing marketing content for traditional and digital collateral. Whether you have several years of experience or are new to marketing in the banking industry, we would love to help you achieve your personal and professional goals.

The  Digital Marketing Specialist position is a fundamental position at United Bank. The Digital Marketing Specialist is responsible for developing and implementing digital marketing strategies that utilize SEM, SEO, Google Adwords, Facebook and other social media, blogging, press releases, email, and content creation. This includes campaign set-up, monitoring and optimization, reporting on platforms such as Google Adwords and Facebook Business. There is also a heavy focus on brand centric copywriting and editing for websites and social media, as well as print. Keeps an eye on data that shows changing trends in advertising consumption and ensure consumers engagement with ads and content. Participate in solutions focused collaborative meetings with marketing and sales teams. Responsible for areas of compliance related to this position. You will assist the marketing team on special projects. You will also be responsible for areas of compliance as it relates to your position and may be assigned special projects or additional duties.

This position requires:


  • Associate’s degree or equivalent from a two-year college or technical school;

  • 2 years related experience and/or training;

  • Regular standing and walking;

  • Utilizing hands & arms;

  • Ability to talk & hear.

United Bank of Michigan is proud to be an Equal Opportunity and Affirmative Action Employer, and to have an inclusive culture to promote and ensure equal opportunity decisions regardless of race, color, gender, disability, sexual orientation, gender identity, veteran status or any other legally protected status.

If you require an accommodation to apply to this position, please call (616) 559-4526, or email careers@UnitedBank4U.com. This contact information is for accommodation purposes only.

This position requires:


  • Associate’s degree or equivalent from a two-year college or technical school;

  • 2 years related experience and/or training;

  • Regular standing and walking;

  • Utilizing hands & arms;

  • Ability to talk & hear.

United Bank of Michigan is proud to be an Equal Opportunity and Affirmative Action Employer, and to have an inclusive culture to promote and ensure equal opportunity decisions regardless of race, color, gender, disability, sexual orientation, gender identity, veteran status or any other legally protected status.

If you require an accommodation to apply to this position, please call (616) 559-4526, or email careers@UnitedBank4U.com. This contact information is for accommodation purposes only.

As a full-time employee of United Bank, you would join an outstanding, supportive culture of employees. You would also gain several attractive benefits, including the following:


  • Paid vacation, sick, and personal days;

  • Health, dental, vision, and life insurance;

  • Long and short-term disability;

  • 401(k) retirement plan with company match;

  • Education reimbursement;

  • Wellness opportunities;

  • Training and development opportunities;

  • Pay for performance;

  • Promote from within philosophy;

  • Bank products and services;

  • Inclusive employer that celebrates and encourages the uniqueness of each person;

  • Veteran friendly employer.




Salary: $19.00


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