Who are we?

Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Why us?

The Association is at a pivotal and exciting juncture in its purpose to build trust, create opportunity and grow prosperity for finance professionals and economies worldwide. While we lead the transformation of the accounting and finance profession, we’re also transforming. The Association is investing significantly in new marketing technology and is transitioning to new ways of working with the aim of creating a compelling propositions, products, services and modernised platforms for our customers and clients, ensuring a highly targeted and personalised customer experience.

What You’ll Do at the Association

You will define value propositions for school and university students and develop specific digital features and benefits to meet customer needs. Having prior experience in B2C and/or B2B2C roles, you will manage the creation of innovative global marketing programs, promotions, awareness materials and campaigns to attract, educate and encourage talented, diverse students to pursue a career in accounting and finance. Experience operating in an agile environment is preferred, but not required. 

•    Define and lead cross-functional teams in the development of innovative, digital tools and platforms which engage high school and university students in accountancy and finance subject matter and careers.

•    Research, identify and plan for new features and benefits to enhance the school and university student propositions and increase student engagement.

•    Develop campaign and engagement plans targeting school and university students for membership and coordinate with delivery squads on execution

•    Own the contact strategy for school and university students, ensuring email channel relevancy, recency and frequency principles defined by the Student Pipeline team are upheld.

•    Oversee execution of marketing campaign and engagement plans working with delivery squads.

•    Oversee reporting and data analysis activities across various student pipeline systems and platforms.

You Are A:  

•    Effective relationship builder with a passion for building credibility and proven experience to manage agencies as well as internal and external stakeholders and teams

•    Exceptional communicator who displays confidence in facilitating cross-functional meetings to achieve results.  

•    Customer and market centric professional with experience in consumer and market research and analyzing data and applying insights to help optimize the customer experience and create value.

You’ll Work With

You’ll report to the Senior Manager, Growth & Experience Marketing.  You’ll work closely with internal product owners and with agile delivery squads through our managed service partners.