To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Who we are
MuleSoft, a Salesforce company, is on a mission to help organizations connect all of their apps, data, and devices. We are a recognized leader for API management and integration, and have won numerous workplace awards due to our strong culture and outstanding talent.
About the team
We are a hardworking group of content marketers driven to build engaging, consistent, and cohesive content experiences. We are MuleSoft's storytellers, orchestrating the content strategy for the web and blog - leading the whole end-to-end organic web user journey. We tell our product and company story in a clear, concise way that aligns with our corporate narrative and is SEO-optimized. We take a data-driven approach to storytelling, testing copy, and messaging. We constantly measure the impact of our content and take a creative and analytical lens to drive brand awareness and ACV.
About you
You have a knack for content strategy and editing and are a project manager at heart. You're results-driven, organized, and an outstanding communicator. You collaborate across the organization and seek to help blog contributors get the most return on investment from their work. You're a stickler for grammar and spelling, an outstanding editor, and are able to adapt any piece of content that comes your way to our corporate messaging, editorial, voice, and tone guidelines. You have an approach to prioritization and apply metrics to your ever-evolving content strategy.
Responsibilities
Lead the MuleSoft blog end-to-end - from evolving the content strategy to enabling contributors to editing and scheduling content
Build and handle editorial calendars for the blog to ensure maximum reach and impact
Build and maintain a blog strategy that is in-line with our content vision and SEO standard methodologies
Edit blogs and ensure they follow editorial, voice, and tone guidelines
Optimize blog submission processes and distribute enablement material
Track blog performance, present findings, and drive measurable impact
Promote blogs across various channels (social, email, etc.)
Partner with Web Development and Design teams to optimize the blog user experience and design
Partner with the SEO team to implement keyword strategies for the blog
Partner with our web producers to ensure blogs are published on time
Requirements
4+ years of experience managing, editing, for a blog
Knowledge of SEO and content standard methodologies
Knowledge of AP style
Knowledge of Google Analytics
Knowledge of Wordpress
Preferred requirements
Knowledge of HTML
Knowledge of SEO tools such as SEMRush, BrightEdge, etc.
Knowledge about APIs, integration technology, or enterprise IT solutions
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