On January 11, 2021, we announced our intent to separate our severe genetic disease and oncology businesses into differentiated and independent publicly traded companies. We will retain focus on severe genetic disease (SGD) and will launch our oncology business ("Oncology Newco") as a new entity, with the completed transition expected by the end of 2021.
ABOUT THE NEST
At bluebird, only two things matter - patients and our people. When you join the nest, you're not just landing a new gig, you become a part of a flock that's soaring to new heights. We're 1100+ doers, thinkers and collaborators across the globe with a strong sense of our values and our purpose. Our innovation and sustainability are rooted in the diversity of our teams and results are achieved through cooperation and the incorporation of multiple points of view. This is personal and we approach every challenge with radical care. The time is now to rise up and recode the science, the systems, and the status quo.
ABOUT THE FLOCK
The US Commercial flock is all about making a profound impact on people living with rare diseases through teamwork, strategic conviction, operational focus, and individual accountability to the mission of establishing gene therapy as a meaningful option for patients. We fly straight into the storm, challenging conventions and recoding systems where necessary to enable that impact. Whether it's establishing a new reimbursement and payment model , creating a new expert treatment network for patients, or working our feathers off to ensure physicians have the information they need to support patients, we are driven by a collective purpose to create a better day - a bluebird day - for every patient that we serve. This is not your typical cookie-cutter commercial build - we require leaders that are unafraid to challenge the norm and be creative. Come work with a kickass group of birds that are committed to be the change that we want to see in the world....and have some fun together along the way.
HOW YOU'LL FLY
As a Sales bird, reporting to the Sr Regional Business Director, you'll help to bring more patients their bluebird days by:
Accelerating patient identification for bbb hemaglobinopathies by interacting with key stakeholders within assigned accounts and geography to build awareness and education on bluebird bio gene therapies
Engaging with community and hospital HCPs focused on hemoglobinopathies and bone marrow transplant to facilitate consideration of gene therapy for patients and refer appropriate patients to a Qualified Treatment Center (QTC)
Developing go-to-market local, and account-based strategies and execute in a manner that conditions the market for one-time gene therapies and bluebird bio's first US product launch
Planning, organizing, and leading market development programs to build awareness of bluebird's product portfolio and provide disease and gene therapy education
Accurately delivering bluebird gene therapy products' clinical information and reimbursement information to support access to bluebird's portfolio
Advancing and deepening relationships with professional local/ regional opinion leaders, qualified treatment centers staff, hospital administrators, and other relevant external stakeholders that are essential partners in creating opportunities for patients
Building and executing a comprehensive account plan for qualified treatment centers, referral networks, and community practices and managing approved resources within provided budget
Partnering with market access, patient services, marketing, field medical affairs, and other internal bbb team members to ensure healthcare providers and other account-based decision-makers have timely access to clinical, health economic, and outcomes research information
Participating in patient advocacy, outreach, and identification with local advocacy organizations
Thinking broadly, strategically, and thriving in a fast-changing environment
Demonstrating bluebird values when achieving results
Gaining, synthesizing, and communicating valuable insights that enable the assessment of stakeholder needs
Attending conferences to deliver education on disease and gene therapy
Forwarding appropriate questions from HCPs into medical information requests
Contributing to the ongoing development of the SGD strategic sales plan
WHAT YOU'LL BRING
You're the bird we're looking for if you:
Bachelor's degree required. Advanced degree preferred (Master's Degree or MBA); Nursing or Scientific background highly desirable
Minimum of 5-8 years experience, including previous account management experience in the biotechnology/specialty field sales environment; specialty areas such as cell and gene therapy, Hematology, Transplant, Nursing, Oncology/Immunology or rare disease therapeutic experience, preferred
Must be able to travel throughout assigned geography and to commercial meetings; Approximately 65%-75% travel
Experience working with institutional or integrated delivery systems and/or large community accounts, with a sustained track record of achievement
Demonstrated strong commitment to "Patients First" mindset and ability to work cross-functionally and understand of all commercial roles and responsibilities
Keen ability to learn and understand the science and demonstrate strong disease and product knowledge
Strong relationship building skills applying a consultative approach to establish and sustain a strong network
Exceptional communication skills with the ability to effectively present and engage with a wide range of stakeholders
Experience building strategy, account plans, and implementing tactics to meet strategic outcomes
Knowledge of payer coverage for specialty products, distribution, and reimbursement environment
Demonstrated ability to support both field team success and individual performance
Demonstrated ability to work compliantly and within all company policies and procedures
Ability to use Microsoft Office applications and CRM systems
All our birds embrace the principles of the bluebird bio culture: b colorful, b cooperative, b yourself.
bluebird bio is deeply committed to fostering an environment where diversity and inclusion are not only valued, but prioritized. We believe a diverse and inclusive community empowers us to act courageously, care deeply, and dream boldly to impact people in big ways. Diverse viewpoints bring diverse capabilities which strengthen our focus and fuel our growth.
bluebird is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics.