Toshiba America Business Solutions, a leader in digital technology, has an outstanding opportunity for a Regional Marketing Manager supporting markets across the country with the ability to work remotely (home-based).
Toshiba provides customized printing and document solutions, as well as digital signage, to customers in the U.S and Latin America. We focus on empowering the art of businesses, we are here to help businesses print smarter, improve their workflow and communication better.
Summary:
Responsible for increasing brand awareness in target markets; sales pipeline growth through program support and collateral creation, event creation, budget spend and ROI; and keeping employees informed of business goals and programs.
Responsibilities:
Marcom Plans and Execution
Develop and execute marketing communication plans/programs for multiple marketplaces.
Collaborate with local leadership regarding campaigns/budgets, and ROI reporting and analysis.
Create, design, and distribute B2B turnkey customizable marketing collateral.
Maintain collateral/sales materials and communicate to sales team as appropriate.
Assist in editing RFP responses as needed from Bid Desk.
Collaborate with TABS PR department to promote company services and develop case studies as appropriate.
Drive adoption of corporate marketing tools through training and reporting (StoryTeller, eXchange, Encompass proposal etc).
Brand Management
Manage corporate brand at regional and market-level to ensure adherence to Toshiba brand guidelines through communications and promotional.
Work in concert with TABS marketing and product departments for collaboration of ideas, materials.
Demand Generation
Manage and develop sponsorship and event planning for the region to support pipeline growth.
Collaborate with leadership to develop theme, budget, communication and ROI for specific events to include but not limited to maximizing sports sponsorship opportunities, open houses, tech shows, trade shows, lunch and learns etc.
Track all marketing expenses according to Toshiba.
Social Media
Leverage and adapt corporate social media content to fit local markets.
Develop and coordinate social selling program that train and support sales reps in pipeline.
Create localized social media posts for reps to use and monitor success.
CSR
Monitor and track local CSR activities and promote internally and externally as needed.
Prepare CSR packages for Regional President approval, track all activities for regional and national reporting.
Perform other related duties as assigned.
Qualifications:
Bachelor's Degree or equivalent combination of education and experience acceptable.
Minimum 5 years of increasingly responsible marketing experience with an emphasis in a combination of marketing communication, public relations, advertisement, collateral/events and brand.
Must have a solid understanding of core media skills including planning, negotiation, and schedule placement for multiple platforms of media.
Must have 3 years of heavy marketing project management or prior marketing management.
Demonstrated ability to develop conceptual frameworks into finished products for diverse audiences.
Strong verbal and written communication.
Ability to interface and work collaboratively with all levels of the organization effectively.
Skilled in time management in a multi-task environment.
Comfortable with Adobe Creative Suite collateral creation and excel for budgeting and tracking ROI.
Demonstrated ability to help drive established corporate culture.
Strong attention to detail and demonstrated ability to take on additional tasks or projects as needed.
Ability to travel.
Toshiba America Business Solutions, Inc. offers a competitive salary and generous benefits package including the following:
Group health coverage (medical, dental, & vision)
Employee Assistance Programs
Pre-tax spending accounts
401(k) plan
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule, paid vacation & sick/personal business/volunteer day
Toshiba America Business Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email Accommodation Request@tabs.toshiba.com to request an accommodation.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
