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Associate, Digital Marketing at Carl Zeiss Vision, Inc.

Posted in Other 30+ days ago.

Location: Hebron, Kentucky





Job Description:

Associate, Digital Marketing


Hebron, KY



Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day - in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

The Digital Marketing Associate is responsible for supporting the development, execution and reporting of promotional and communications programs to drive awareness through conversion for key ZEISS Vision digital initiatives. The Digital Marketing Associate has a strong grasp of current marketing tools & strategies and be able to support integrated digital marketing campaigns from concept to execution, including post campaign analysis. The Digital Marketing Associate will work closely with the marketing teams (ICS, Product, and Channel Marketing), supporting teams (such as programmers and local/Global IT staff), and vendors to support the launch of high-impact campaigns.

The Digital Marketing Associate will support the North America overall marketing strategy as a passionate advocate of the customer, and a champion for our products and brand.

We are looking for people who are keen to try something new:



  • Support the development and execution of digital programs, tools, platforms, technologies and/or promotions to enable ZEISS to meet/exceed sales and profitability objectives.

  • Planning digital marketing campaigns, including web, email, social media and display advertising.

  • Measuring and reporting on the performance of all digital marketing campaigns.

  • Support the planning, execution, and measurement of experiments and conversion tests

  • Collaborate with internal teams to support creation of high impact landing pages and optimize user experience across our web assets

  • Utilize strong analytical ability to evaluate data, create reports, draw conclusions, and make recommendations

  • Support development of conversion points to optimize user funnels

  • Collaborate with agencies, global teams, and other vendor partners

  • Support a seamless and cohesive ecosystem between and across all ZEISS digital platforms used with Marketing, Sales, Customers and Patients.




You are:



  • Bachelor’s degree in Marketing or another related field.

  • Min. 2-3 years of marketing experience required.

  • Experience in optical or similar medical/technical product category preferred but not required.

  • Experience with digital marketing activities that encompass web, social media, digital media, and custom applications.

  • Previous digital agency, digital advertising or social media experience a strong plus.

  • Knowledge of key applications used to create, track, and manage digital content & campaigns (e.g., Adobe AEM).

  • Detail oriented with a demonstrated ability to analyze various data streams to make recommendations and optimize performance.

  • Inquisitive nature with a people-centric, passionate approach to effective communication, and energized by connecting people and building community via digital technologies.

  • Excellent verbal and written communication skills, including proofreading/editing.

  • Ability to develop relationships at all levels of an organization and across functions.

  • Responds positively to direction, while also taking initiative and being self-motivated.

  • Good listener capable of quickly grasping what is being requested and able to see things through with little or no supervision.

  • Highly organized with thorough attention to detail.

  • Ability to travel as required.



In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.We are an EEO/AA/Veterans/Disabled employer. If you need accommodations to complete the application process, please email Luisa.Southern@zeiss.com to request assistance.


Apply now! It takes less than 10 minutes.



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