Posted in Management 30+ days ago.
Type: Full-Time
Location: RICHFIELD, Minnesota
Best Buy’s CRM Strategy + Personalization team plays a pivotal role in driving the strategy and execution of personalized 1:1 email, text, push & direct mail communications that drive traffic, awareness, and sales for Best Buy. Best Buy sends billions of communications each year in support of weekly promotions & sales events, new product launches, behavioral triggers, & operational/fulfilment and membership events. With more ways than ever to communicate with customers & a more crowded digital landscape, the importance of contact strategy across messaging vehicles and using data to drive relevancy & clarity are critical to helping Best Buy stand out from the crowd.
The CRM Paid Membership & Subscriptions Manager supports the development and execution of the CRM communication strategy for paid membership & subscription acquisition, engagement, retention & transactional communications; creating communication strategies that drive awareness during Best Buy Service’s drive-times and for strategic growth initiatives.
Ideal candidate:
1) Support the definition, development & delivery of CRM strategies that are customer-focused, operationally sustainable & have measurable incremental ROI for Membership & Subscriptions
2) Act as a core CRM business expert for Paid Membership & Subscriptions on cross-functional projects and campaigns
3) Participate in strategic planning and design sessions, understand overall business implications
4) Listen &manage different points of view
5) Develop comprehensive test plans to optimize CRM and business KPIs
6) Analyze, derive insights & socialize CRM KPIs to business partners + drive growth of Paid Membership & Subscriptions
8) Cross-functional project management
9) Team leadership & professional development
Basic requirements:
Best Buy
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