Description: Our client is currently seeking a Marketing Consultant Professional As a Consultant in VBM (Value Based Marketing), the primary goal will be to develop and execute communication strategies to retain customers and grow revenue. The position is responsible for the strategic and tactical development of marketing plans, providing direction internally and externally on the best use of marketing efforts to support initiatives targeted to the intended audience, as well as communicating plans for creative development.
This job will have the following responsibilities:
Implementation/execution of complete digital and traditional marketing plans. ?
Day to day ownership of CRM multi-channel communications to existing
Fios and Wireless customers which include e-mail, digital, social, and other online and offline tactics. ?
Actively review campaign results, and evaluate opportunities for testing and enhancement. Work with product teams and creative partners to share back learnings and help create recommendations. ?
Development of creative and data strategy briefs for multi-vehicle customer communications programs ?
Administration & Coordination of marketing budget, ensuring programs are on or under budget, plus effectively manage and track agency scopes of work. ?
Ensure proper HTML presentation and the quality of all outbound campaigns on desktop and mobile. Review of other campaign executions (i.e. DM production proofs, push notifications, EMS etc.) for quality and review of customer experience. ?
Collaborate with database marketing team and execution teams on logistics of communications deployment
Qualifications & Requirements:
Bachelor's Degree in Marketing, Business, Advertising or equivalent work experience.
Experience managing external marketing or advertising agencies. ?
Self-starter who provides thoughtful recommendations and solutions. ?
Confident verbal communication skills. ?
Strong project management skills. ?
Experience with campaign automation tools (Adobe Campaign) and Optimization tools (Persado) ?
Thorough understanding of campaign performance analysis to drive continuous improvement Strong analytical, research and organization skills
LOGISTICS: Standard working hours - Monday-Friday 8:30 a.m. - 5:30 p.m.
This job and many more are available through The Judge Group. Find us on the web at www.judge.com