Galderma, the world's largest independent global dermatology company, was created in 1981 and is now present in over 100 countries with an extensive product portfolio of prescription medicines, aesthetics solutions and consumer care products. The company partners with health care practitioners around the world to meet the skin health needs of people throughout their lifetime. Galderma is a leader in research and development of scientifically-defined and medically-proven solutions for the skin. For more information, please visit www.galderma.com
The SEO Manager is responsible for content updates and search engine optimization on Cetaphil.com and Differin.com. This position will be the key point person for brand teams in development of annual web content priorities and ensuring that content developed is search engine optimized (SEO). This role will work cross-functionally to drive best in class user experiences, measurement, and optimization of content, site, and search performance. As a subject matter expert, this position will develop best practices and an operating rhythm for content development and management within the organization.
Lead SEO strategy and execution including optimizing website content, link building and keyword strategy to increase rankings on all major search networks and drive qualified traffic
Maintain website content on Cetaphil.com and Differin.com that uses SEO best practices, internal site search and is optimized for conversion
Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages
Manage the end-to-end website optimization roadmap with support from cross-functional team including prioritization, requirements gathering, implementation, measurement, analysis, and next-step recommendations
Analyse website activity to identify opportunities for improved traffic flow, navigation, or content placement
Define success metrics and KPIs, create reports and develop and explore new analytics to further understand site performance and usage
Independently lead and manage digital agency that builds the website as well as the architecture build out
Collaborate with Global team as needed
Maintain up to date, expert level understanding of latest industry trends, guidelines, and algorithm changes
Other duties as assigned
Bachelor's degree in Business, Marketing or a related field is required
Five (5) or more years of digital marketing experience is required
Experience with the technical aspects of various CMS and server configurations such as WordPress and AEM + (Adobe Experience Manager)
Experience with a variety of SEO reporting tools including Conductor or BrightEdge as well as crawlers such as Screaming Frog, Botify and DeepCrawl
Experience with Google reporting suite, including GA 360, Google data studios and Google tag manager
In-depth experience analyzing and optimizing the customer journey on owned properties
Experience using behavioral data tools like Heatmaps, click maps, user testing and online surveys to drive test ideas and share findings
Experience either working with an SEO agency or, in-house SEO department
Ability to handle multiple tasks, priorities, and deadlines
Ability to work in a team setting and work cross-functionally
Other Important Information
The work environment characteristics and physical requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing duties of this job, the employee may or may not be frequently/or occasionally required to:
Stand; walk; sit; climb or balance; stoop; kneel; crouch; talk or hear; and taste or smell.
Climb stairs or ride elevators.
Lift and/or move up to 25 pounds.
Use close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
Manipulate keyboard or otherwise access computer, telephone and hand-held devices.
Be exposed to outside weather conditions while going in and out of office buildings.
Be exposed to moderate noise level usually in warehouse settings.
Be exposed to moving equipment, mechanical parts, and/or high places; or moving between air-conditioned and non-air-conditioned environments.
Domestic travel will be required but should not exceed 10% of the time
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.