Interested in joining a cause-driven, customer focused company dedicated to positively impacting the health of animals, people and the planet? Search our job listings below.
Seresto is one of the largest brands in the US Pet Health Category. This role has responsibility for planning and strategy to drive consumer awareness and generate demand. This role is responsible for overseeing DTC campaigns and media, retail, key online partners and veterinary engagement. The Seresto Sr. Brand Manager is responsible for marketing planning and driving demand at all stages of the purchase funnel. This roles represents Seresto among internal and external teams.
Execution and Planning of US Category and Brand Planning:
Annual Brand Planning to drive consumer awareness and generate demand, containing all elements of the marketing mix.
Plan and Execute the roll out of consumer and B2B marketing campaigns
Collating the elements and ideas resulting market research, field feedback and customer insights aimed at meeting the needs of the market and exploiting fully any opportunities presented.
Drive product demand through insightful campaigns and marketing materials
Develops pricing strategy in accordance with global guidelines where applicable
Coordination of the production and supply of all support material:
Work closely with relevant advertising agencies, production agencies and media buyers to develop and deliver in market campaign and field support materials.
Ensure compliance with industry and internal organizational regulatory requirements.
Partner with Development and Regulatory Departments to ensure that Finished Goods meet all legal requirements in terms of packaging, text, and insert leaflets. Liaising and coordinating with Artwork departments in affiliate, Regional and Global hubs.
Expenditure, Production & Sales Forecasting:
Mange local expenditure budgets for marketing activities (A&P) in the country affiliate. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources within the agreed budget and ultimate budget holders. Included is the management of relevant external agencies – advertising, creative, communication and PR
Partner with Business Unit, Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet Sales Targets, at the same time meeting Inventory objectives.
Develop a deep understanding of the customer and customer needs
Positive attitude and fit with Elanco cultural pillars
Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify the competitive pricing.
Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis.
Market Information monitoring by maintaining an up to date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data
Develop and maintain business relationships with key opinion leaders and strategic accounts:
Build positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences, including manning trade stands and general customer liaison at all levels
Bachelor’s Degree in marketing or science
5+years marketing experience
Demonstrated success in managing a brand
DTC marketing experience
Working knowledge of media
Digital Strategy experience
Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this position.
Additional Skills and Preferences
Positive attitude and fits well with Elanco Cultural Pillars
Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
Strong understanding of customer requirements and be able to articulate these requirements into valuable, defensible product positions.
Strong analytical skills with attention to detail, commitment to excellence, and drive to achieve positive results.
Ability to set priorities and manage multiple tasks.
Excellent planning and leadership skills.
A results driven team player able to work in and with a proactive team with a high degree of customer focus
Excellent organizational and implementation skills
Strong Communication skills: verbal, written and interpersonal
Mastery of and compliance with project approval requirements, Lilly/Elanco policies and procedures
Pet Health or consumer packaged goods marketing experience
Teleworker = work remotely on a full-time basis, spending less than 10% of their time or one visit/quarter or less at an Elanco office or site.
Approx 20% Travel
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status