Paid Media Consultant - Lev (Remote) at Cognizant

Posted in Information Technology 2 days ago.

Type: Full-Time
Location: Indianapolis, Indiana





Job Description:

ABOUT LEV:

Lev, a Cognizant company, is a premier digital consultancy that works with marketers from top brands to maximize their investments in Salesforce, level up their customer experiences, and power even the most complicated of businesses.

As a top Salesforce partner, we take pride in hiring and developing the best of the best, and we work hard to cultivate an inclusive culture (#LevLife) where our team (also known as Levsters) will thrive.

 

While we celebrate each other’s individuality, we are brought together by our commitment to provide unparalleled expertise and an out-of-this-world experience to our customers; our drive to shape the future of marketing and the future of Salesforce; and our desire to do right by one another. We are relentless in our pursuit of being the best of the best, and driving marketing success with Salesforce.

Since 2016, Lev has experienced tremendous growth. We joined the Cognizant family in March 2020, further cementing our position as a global leader in Salesforce consulting. We continue to excel as a high-growth company through expanding the ways we serve our customers, and by growing our global footprint.  Lev is headquartered in Indianapolis, Indiana, with remote employees across the United States and United Kingdom.

This position is available for Remote Candidates across the United States.


ABOUT THE POSITION: 

The Paid Media Consultant will work as part of the Marketing Strategy & Services team in a client-facing capacity to create digital advertising strategies and execute campaigns. They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams. They will regularly implement opportunities for optimization, including but not limited to advertising creative, landing page optimization, bid management, and budget allocation.

KEY RESPONSIBILITIES:  


  • Analyze performance from advertising campaigns, audiences, and creative across multiple platforms to improve efficiency

  • Work collaboratively across the Marketing Strategy & Services team to provide analysis and strategy that will support their ongoing efforts and key initiatives

  • Work with clients on: 

    • Design, develop, and launch new reports and dashboards according to clients business requirements

    • Draw out key business insights and provide actionable recommendations

    • Support ad-hoc marketing insight requests

    • Leverage statistical & predictive analysis and let data guide campaign decisions

    • Execute iterative testing for constant growth

    • Assist with the analysis of their ongoing email campaign management, digital advertising and website conversion rate optimization including report creation, landing page creation and optimization, heavy data analysis, and A/B testing



KEY QUALIFICATIONS:


  • Bachelor's Degree in marketing, business, economics, finance or technical discipline or relevant experience

  • 3-5 years of experience in paid media strategy, campaign execution, and optimization

  • Experience working within most digital advertising platforms (paid social, DSPs, etc.)

  • Analytics software experience with Google Analytics, Datorama, Tableau, SQL preferred

  • Ability to present to mid-level and executive level clients and serve as a key thought leader during client conversations

  • Experience with Salesforce Marketing Cloud, Social Studio, and Ad Studio preferred

  • Experience building ad campaigns on multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Google Ads, Google Adwords, StackAdapt or other DSPs) 

  • Experience with Interaction Studio (formerly Evergage) or other CDPs preferred

  • Excellent quantitative and analytical skills

  • Exceptional problem solver with the ability to transition between detailed data and high-level insight

  • Foundational understanding of digital marketing programs and technologies (Paid Media, Email, Social)

  • Advanced experience with Excel


Cognizant will not sponsor H-1B or other U.S. work authorization, or lawful permanent residence (otherwise known as a “Green Card”) for this role.

 



 





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