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Senior Manager, Commerce/Shopper Marketing at The J.M. Smucker Company

Posted in Other 30+ days ago.

Location: Orrville, Ohio





Job Description:

POSITION TITLE

Senior Manager, Commerce Marketing

LOCATION

Working Remote

POSITION SUMMARY

Leads a customer-based Shopper Marketing team and agency in the planning, development and activation of marketing programs across omnichannel retailer platforms. Represents Commerce Marketing discipline with Customer(s) as needed, inclusive of connectivity with retailer Marketing teams, regular business reviews, Joint Business Planning, and Top-to-Top meetings. Works within other customer-focused support teams (i.e.: Sales, Category, Customer Commercialization, etc.) to ensure program objectives are aligned with key internal and customer stakeholders. Provides subject matter expertise in the area of Commerce Marketing (i.e.: digital targeting, connected commerce, point of sale, retailer media, measurement tools, etc.) in relation to customer.

KEY RESPONSIBILITIES

Strategy, Planning & Analysis


  • Lead team in the development and execution of Commerce Marketing programs and ensuring all customer marketing decisions are made in the best interest of the total company


  • In direct participation with customer-facing teams delivers Commerce Marketing inputs into customer-driven Strategic Business Planning activities (including Top to Top presentations, Line Reviews and Quarterly Business Reviews) to ensure Commerce Marketing strategies, investment, activations and impact are successfully leveraged


  • Possess strong business understanding: Category, Brand, Segment business performance and investment performance and able to inform internal stakeholders to mobilize business decisions


  • Ensure strategies, platforms and programming are distinguishing of Shopper, Brand and Customer and appropriate sell-in and alignment of Commerce Marketing programs to internal stakeholders


  • Understanding of eCommerce evolution and ensure omnichannel thought leadership


  • Build customer specific marketing activation strategies and link brand and customer strategies through real-time and annual planning


  • Ensure all programming has clear KPIs and targeting strategy


  • Partners with JMS and agency media support to align retailer media strategies, standards and mix with total-funnel CE approach through planning and execution


  • Leverage customer data and technology to activate against Consumer Engagement strategies, driving conversion


  • Total business understanding: Category, Brand, Segment business performance and trends in real time and summarized during How's Biz; utilize understanding to help identify barriers to conversion


  • Complete retailer expertise, competitive understanding and industry trends


  • Leverage team scorecarding approach to measure the impact of the Shopper Marketing investments across short and long-term business objectives, ROI and Retailer Merch gained; with each campaign: learn, optimize, and improve


Team, Agency & Partner Leadership


  • Drives team objectives and priorities and defines KPIs in line with overall company direction


  • Drives a sense of team and camaraderie within CCB and Sales teams


  • Ensure collaborative and productive ways of working with partners (internal and external)


Operations


  • Total oversight of your Commerce Marketing customer budgets and drive expectations of flawless management that enables spending to zero with team


  • Manage to Right Spend principles and cost savings expectations across team, agency and direct reports


  • Drives agile process and operations best practices in conjunction with Legal, Procurement, Consumer Engagement, Insights, Digital and Media teams


  • Implement planning processes across customer and marketing key activities


SELECTION CRITERIA

Education


  • BA/BS is required


  • MBA preferred


Experience


  • Minimum of 10 years experience in Shopper Marketing, Retailer Marketing, Omnichannel Customer Marketing, eCommerce Marketing, Consumer Promotions, Brand Marketing or Digital experience is required


  • CPG industry is highly preferred


  • Experience leading a team/individuals


  • Excellent leadership skills


  • Excellent communicator; ability to influence and motivate


  • Flawless project management and ability to prioritize multiple demands


  • Relationship-builder with internal and external stakeholders


  • Understanding of retailer marketing ecosystems and how to ladder to brand strategies


  • Strong business acumen and business application (ie: knowledge of syndicated data, marketing and financial metrics, etc)


  • Understanding of customer investment negotiation fundamentals and how to leverage marketing investment for broader company gains


This role is eligible for remote work in the following states: AZ, AR, CA, CO, CT, FL, HI, KS, KY, LA, ME, MA, MI, MN, MO, MT, NV, NM, NY, NC, OH, OR, PA, RI, SD, TX, UT, WA, WI, and WY.

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