Posted in Other 30+ days ago.
Location: Orrville, Ohio
POSITION TITLE
Senior Manager, Commerce Marketing
LOCATION
Working Remote
POSITION SUMMARY
Leads a customer-based Shopper Marketing team and agency in the planning, development and activation of marketing programs across omnichannel retailer platforms. Represents Commerce Marketing discipline with Customer(s) as needed, inclusive of connectivity with retailer Marketing teams, regular business reviews, Joint Business Planning, and Top-to-Top meetings. Works within other customer-focused support teams (i.e.: Sales, Category, Customer Commercialization, etc.) to ensure program objectives are aligned with key internal and customer stakeholders. Provides subject matter expertise in the area of Commerce Marketing (i.e.: digital targeting, connected commerce, point of sale, retailer media, measurement tools, etc.) in relation to customer.
KEY RESPONSIBILITIES
Strategy, Planning & Analysis
Lead team in the development and execution of Commerce Marketing programs and ensuring all customer marketing decisions are made in the best interest of the total company
In direct participation with customer-facing teams delivers Commerce Marketing inputs into customer-driven Strategic Business Planning activities (including Top to Top presentations, Line Reviews and Quarterly Business Reviews) to ensure Commerce Marketing strategies, investment, activations and impact are successfully leveraged
Possess strong business understanding: Category, Brand, Segment business performance and investment performance and able to inform internal stakeholders to mobilize business decisions
Ensure strategies, platforms and programming are distinguishing of Shopper, Brand and Customer and appropriate sell-in and alignment of Commerce Marketing programs to internal stakeholders
Understanding of eCommerce evolution and ensure omnichannel thought leadership
Build customer specific marketing activation strategies and link brand and customer strategies through real-time and annual planning
Ensure all programming has clear KPIs and targeting strategy
Partners with JMS and agency media support to align retailer media strategies, standards and mix with total-funnel CE approach through planning and execution
Leverage customer data and technology to activate against Consumer Engagement strategies, driving conversion
Total business understanding: Category, Brand, Segment business performance and trends in real time and summarized during How's Biz; utilize understanding to help identify barriers to conversion
Complete retailer expertise, competitive understanding and industry trends
Leverage team scorecarding approach to measure the impact of the Shopper Marketing investments across short and long-term business objectives, ROI and Retailer Merch gained; with each campaign: learn, optimize, and improve
Team, Agency & Partner Leadership
Drives team objectives and priorities and defines KPIs in line with overall company direction
Drives a sense of team and camaraderie within CCB and Sales teams
Ensure collaborative and productive ways of working with partners (internal and external)
Operations
Total oversight of your Commerce Marketing customer budgets and drive expectations of flawless management that enables spending to zero with team
Manage to Right Spend principles and cost savings expectations across team, agency and direct reports
Drives agile process and operations best practices in conjunction with Legal, Procurement, Consumer Engagement, Insights, Digital and Media teams
Implement planning processes across customer and marketing key activities
SELECTION CRITERIA
Education
BA/BS is required
MBA preferred
Experience
Minimum of 10 years experience in Shopper Marketing, Retailer Marketing, Omnichannel Customer Marketing, eCommerce Marketing, Consumer Promotions, Brand Marketing or Digital experience is required
CPG industry is highly preferred
Experience leading a team/individuals
Excellent leadership skills
Excellent communicator; ability to influence and motivate
Flawless project management and ability to prioritize multiple demands
Relationship-builder with internal and external stakeholders
Understanding of retailer marketing ecosystems and how to ladder to brand strategies
Strong business acumen and business application (ie: knowledge of syndicated data, marketing and financial metrics, etc)
Understanding of customer investment negotiation fundamentals and how to leverage marketing investment for broader company gains
This role is eligible for remote work in the following states: AZ, AR, CA, CO, CT, FL, HI, KS, KY, LA, ME, MA, MI, MN, MO, MT, NV, NM, NY, NC, OH, OR, PA, RI, SD, TX, UT, WA, WI, and WY.
#LI-Remote
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