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DIRECTOR OF MARKETING at Caesars Entertainment

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Boonville, Missouri





Job Description:

JOB SUMMARY

Contributes to the mission of increasing EBITDA through defining and implementing strategies that respond to competitive markets.

Develops plans and programs to increase brand loyalty, provide fun and entertainment and increase market share.

ESSENTIAL DUTIES & RESPONSIBILITIES


  • Coordinates and implements day-to-day marketing initiatives including promotions, events, players' club, entertainment, development of rules and marketing collateral.
  • Develops and manages the casino marketing budget.
  • Provides directives on marketing tactics and methods for the property.
  • Defines departmental and individual performance goals and duties.
  • Develops and directs all property marketing programs and processes.
  • Oversees all hiring, training and evaluation of Marketing department staff.
  • Monitors competitors' promotions and adjust Marketing plans as necessary.
  • Maintain strict confidentiality relative to financial information, operating systems, company policies and procedures, marketing plans, and team member and guest information.
  • Prepares and presents financial analysis, program planning and promotion information to property leadership.
  • Analyzes and interprets customer needs and expectations.
  • Manages operational expenses of the marketing department.
  • Demonstrates exceptional communication skills, both verbal and written.
  • Demonstrate ability to understand, communicate and comply with Company Policies, Processes, and Procedures.
  • Other duties as assigned.

KNOWLEDGE, SKILLS & ABILITIES


  • Broad variety of tasks and deadlines requires an irregular work schedule in an interruptive environment.
  • Ability to manage and resolve complex issues.
  • Ability to perform assigned duties under frequent time pressures.
  • Ability to maintain strict confidentiality as needed to safeguard team-members, and proprietary data.
  • Must possess excellent communications and guest service skills.
  • Must possess extensive budget experience and analytical abilities.
  • A Bachelor's degree in Marketing or a related field preferred.
  • 7+ years' of marketing/promotions, experience in a high-volume hospitality industry, 3+ years in a leadership role, or the equivalent combination of education and experience is preferred.
  • Ability to obtain and maintain a state gaming license.

PHYSICAL DEMANDS & WORK ENVIRONMENT


  • Able to stand, sit and walk for long periods of time.
  • Works primarily in an office environment.
  • Work environment may include smoke and variable temperature, lighting and noise levels.

Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Essential duties must be performed with or without reasonable accommodation.

Caesars Entertainment is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown into a family of affiliated resort casinos on four continents. Caesars-affiliated casino resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Affiliates of Caesars also own the World Series of Poker® and the London Clubs International family of casinos. The Caesars Entertainment family's success is a result of an unblinking focus of building loyalty and value with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars and its affiliates are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment.

Team members of the Caesars family of resort casinos are driven by our Mission, Vision, and Values. We take great pride in living our values Integrity, Service with Passion, Celebrating Success, Diversity, Caring Culture, and Ownership every day. Our mission "We inspire grown-ups to play" fuels our passion for an exciting guest experience and a rewarding career. If you have the desire to create memorable experiences, personalize rewards and delight every guest, every team member every time, we invite you to explore our dynamic yet unique career opportunities.

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.

The Company reserves the right to make changes to the job description whenever necessary.

As a part of the new hire process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended, except where applicable law requires that such pre-employment screening occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.





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