Position Overview: If you love food and dining out, you will love working for Custom Culinary®. We are a premium Food Manufacturer selling Bases, Sauces and Gravies to discerning Chef’s and Foodservice Professionals around the country. We take today’s trends and insights and create the food concepts of tomorrow. Join Custom Culinary® and be a part of the future of food!
This is a vital role within the Marketing Department which includes managing many key functions such as Brand Content Management, Sales Agency Engagement and Support, Monthly Business Review, Forecasting, Pricing, Product Management, Lead SKU Rationalization projects, Product Commercialization, New Product Innovation and E-Commerce Business Management.
Essential Duties & Responsibilities:
Brand Content Management:
Create, Update and Revise all Branded Sales Support Tools and Brochures
Work with Fulfilment Company to ensure ample stock is on hand
Ensure all branded materials are posted on the Marketing Media Library
Manage all Website branded content at customculinary.com
Sales Agency Engagement & Support:
Review Sales Agency Media Library on a Quarterly Bases to ensure most recent and active content is posted
Manage content and communication flow with Sales Agency – Sales and Marketing Teams
Develop and communicate Sales Support Tools for Quarterly Drive or Focus periods (4X)
Ensure that Custom Culinary® BDM’s has all the tools and support they need for educating and training our Sales Agency Sales Team on the Branded portfolio
Analyze and synthesize Sales Agency Sales Call Data via Tableau Monthly
Other Activities as assigned
Monthly Business Review Support:
Pull and summarize Brand Sales Data from internal financial reporting system every month
Review data with Brand Director and discuss key insights and trends and pull additional information as required
Monthly Forecast Review & Update:
Track, forecast and analyze SKU level performance to ensure continual alignment between business and P&L goals
Attend Monthly Forecast Meetings
Update Brand product forecast monthly
Conduct and annual forecast review and provide recommended plan forecast
Pricing Management:
Manage Branded Price List and all updates
Oversee customer Pricing Request from the Sales Team
Review/ Approve customer deals in Blacksmith
Recommend strategic pricing changes and updates
Support Branded Price Increase activity as needed
SKU Rationalization:
Lead and provide final sku assortment recommendation
Conduct ROI analysis
Brand Label Management:
Lead the process flow of all new and updated Branded Product Labels
Utilize ProofHQ to manage and track all Brand label changes and updates
Work closely with R&D and Regulatory to support and mange label process
Brand Innovation Support:
Support Brand Director with New Product Innovation and Line Extensions
Work as part of the development and commercialization teams
Develop sales tools and brochures to support new product launches
Manage communication with Custom Culinary® Sales and Sales Agency
Develop labels and packaging for all new items
E-Commerce Business Management:
Develop E-Commerce 1 to 3 year strategic business plan and execute
Review Orders Daily to ensure order fulfilment is accurate and timely
Address any store issues that come up with Miron
Create Monthly Business reports for Finance
Develop E-Commerce Communication Strategy and Plan
Update Store Content and products as needed
Sample Program Management:
Manage all aspects of the Dot Sample Program
Audit Sample Program and recommend improvements to the program
Run Key Sample Report each week
Ensure entire sales team is properly aligned on the Dot system for e-mail confirmations
Review billing for accuracy
Manage active sample item list
Manage sales team access parameters
Set up new sample items at Dot
Responsible for working closely with our Sales Agency contacts, external vendors such as Ad Agency, Fulfillment Agency, Printing vendors etc., and will have customer interaction via National and Local Food Show events and activities.
Requirements:
Bachelor’s Degree with emphasis in Marketing or Business Adminitration.
MBA or activly enrolled in a MBA acredited program.
Minimum 4 years of work/internship experience in brand marketing or related field.
Strong analytical skills with advanced knowledge of Excel or other Spreadsheet software.
Familiar with using various creative software to develop presentations and enhance existing communication tools.
Ability to creatively use the Internet for performing market research.
Ability to prioritize multiple projects, initiatives, and resources and deliver on time and effectively.
Ability to analyze data (Financial & Market Research) and make business recommendations.
Bachelor’s Degree with emphasis in Marketing or Business Adminitration.
MBA or activly enrolled in a MBA acredited program.
Minimum 4 years of work/internship experience in brand marketing or related field.
Strong analytical skills with advanced knowledge of Excel or other Spreadsheet software.
Familiar with using various creative software to develop presentations and enhance existing communication tools.
Ability to creatively use the Internet for performing market research.
Ability to prioritize multiple projects, initiatives, and resources and deliver on time and effectively.
Ability to analyze data (Financial & Market Research) and make business recommendations.