Interested candiates please send resumes to Francine DeMeno -f.demeno@ieee.org or apply online.

IEEE is looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties in addition to employee engagement. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses to consistently improve the company’s social media practices over time.

The overall purpose of this position is the ownership is customer engagement. Employee engagement: day to day operations of the IEEE Intranet (InsideIEEE) relating to content management, publishing of content and digital media (textual and visual) and delivering on the corporate communications employee strategies. Customer engagement: this role will also work on public visibility (social media review of content, understanding the social media landscape, along with being part of strategic discussions on the social media environment) and marketing initiatives, as needed, for the department. This person is responsible to working on various internal, employee communications projects such as but not limited to: newsletters, promotional traditional and digital campaigns. In addition this person will work on:

Social media posts with autonomy, collaborate on paid social media campaigns, understands social media with the ability to make recommendations to key stakeholders throughout IEEE. Collaborates and works with the Public Visibility Team on content review on various projects, providing new suggestions, attending key meetings.

- Diversity and Inclusion content monitoring on social media along with employee communications

- Marketing analytics focusing on social media and employee communications.

- Crisis communications monitoring in collaboration with key stakeholders within IEEE

- Act as co-lead on InsideIEEE as needed - IEEE's intranet site for employees and the launch of the CMS system in collaboration with other content contributors within the organization

- Architecture of key landing pages on InsideIEEE to showcase various resource centers for key organizationally wide projects This position is responsible for ensuring the Intranet site is employee engaging creating an employee experience, up-to-date, performing

optimally for our internal audience, maintaining a consistent brand image, presence. They will also handle testing on new implementations. He/she is also accountable for guiding and supporting Intranet content owners and publishers in applying user centric practices and principles in managing and maintaining the site.

He/she will manage initiatives and projects to continuously improve Web content quality and user experience of the IEEE Intranet. This includes oversight and management of projects related to information architecture, search engine optimization, content quality assurance and editing, Web production and publishing, and ongoing site enhancements and evolution. Be familiar with HTML.

The role will concentrate on IEEE Intranet operations, social media, and other projects noted above. The role typically reports to the Director of Corporate Communications and Branding and functions as an individual contributor. This position works under general supervision possessing the authority for expenditures up to $3,000. This role will have shared decision in selecting and hiring external vendors and will often make recommendations regarding strategies, placement and presentation of Web content

Key Responsibilities

• Communications (25%)


• Works with Corporate Communications members to formulate goals and strategies for improving the IEEE Intranet and other communications, e.g. newsletters, blogs, new communication vehicles through stakeholder collaboration and delivering on an employee experience


• Provides editorial support, perform content rewrites, evaluations, and migrations as needed


• Works with Corporate Communications to develop and maintain processes and policies for content creation and publishing


• Web Optimization (10%)


• Leads IEEE Intranet content providers and Web contributors across the enterprise along with social media on:


• Information architecture content labeling and social media guidance what are best practices; updates with algorithms


• o Content publishing for intranet and content guidance on social media; stays up to date with social media best practices


• o Usability and user-centered design; emarketing experience


• o IEEE styles and standards for both intranet and social media


• o Navigation best practices


• o Intranet /blog optimizing content for search-ability (SEO, metadata, taxonomy, indexing, etc.) Collaborates with Public


• Visibility team on social media metrics and key learning.


• Project Management/Web Metrics Analysis (20%)


• Leads the planning and execution of intranet Web publisher forums engaging team members as needed


• Maintains site maps and inventories that serve as tools to support Intranet users


• Completes tasks and projects in support of Corporate Communications colleagues and other employees in Marketing, Sales and Design, as needed; metrics reporting on IEEE Mobile App


• Creates and maintains a forward-thinking Intranet feature/functionality roadmap; assesses Intranet metrics and engages with metrics reporting


• Technical (10%)


• Develops and maintains IEEE Intranet release schedule and work closely with IT to implement


• Approves/advises on requests for URL redirects, new directories, and domain names


• Oversees day-to-day QA operations on IEEE Intranet content


• Encourages and employs user-centric design methodologies


• Defines content management system (CMS) requirements and develop and maintain CMS related governance documents as needed


• Collaborates and liaises with Corporate IT team on requirements, prioritization, and scheduling of ongoing site enhancements.


• Social media, marketing analytics, crisis communications, co-lead Intranet site CMS Social media postings review for the public visibility program in collaboration with others on team, monitors diversity and inclusion content for both social media and employee communications, monitors crisis communications with key stakeholders, co-leads launch of new CMS for intranet site as needed.


• Provides guidance and direction for project team, ensuring that programming standards are met, deliverable dates kept, and that all steps of the designated development methodology are followed.

Education

• Bachelor's degree or equivalent experience Bachelor's degree or equivalent experience Web Communications, Social Media experience/ knowledge, Promotion/Public Relations Writing, Design, Human-Computer Interaction, English or another relevant field; undrstands CMS systems Req

Work Experience

• 2-4 years Public Relations/Promotional Storytelling writing Web and project management experience are required, preferably in public relations, digital marketing firms Req

Licenses and Certifications

• Completed, in progress, or willingness to pursue Web certification Pref

Skills and Requirements

• Must be able to write articles and promotions like a storyteller and engage the customers to retain and increase frequency of site visits. Must be able to edit following grammar rules, as well as know how these elements apply to Web communications


• Ability to build an integrated campaign with newsletters and other internal employee campaigns and collaborate with the Employee Communications Manager. Ability to curate content.


• Strong project management skills; ability to deliver on status reports, deadlines and successfully deliver campaigns


• Thorough understanding of Web usability and accessibility standards and best practices


• Ability to advise/train others in web-related skills


• Strong detail orientation, and attention to accuracy and consistency


• Ability to strongly advocate for the user during all phases of the design process


• Excellent collaboration and presentation skills, including the ability to present effectively to large, cross-functional technical, marketing and executive-level audiences


• Personal project and time management skills; ability to manage multiple, diverse projects simultaneously in complex environments


• Excellent written and oral communications skills


• Good understanding of the Web development process with experience developing user-centered applications or Web sites


• Social media experience on all platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube and ability to learn new platforms)


• Public Relations/Web experience/Project Management skills


• Understanding of IEEE


• Good understanding of the Web development process with experience developing user-centered applications or Web sites


• Thorough understanding of information architecture, cognitive psychology, and other fields related to information and content organization and comprehension


• Must be a technologically savvy knowledge worker who seeks out technology solutions to business challenges


• Proficiency with Microsoft Office applications


• Proficiency with content management tools


• Understanding of Search Engine Optimization techniques


• Basic knowledge of HTML, and graphics, i.e. photo formatting, CSS

For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.

IEEE is an EEO/AAP Employer/Protected Veteran/Disabled

===============================================

Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.