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Ad Operations Analyst at The E.W. Scripps Company

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Cincinnati, Ohio





Job Description:

Primary Purpose

Provides the support required to process digital advertising campaigns from pre-sale to campaign launch. The Analyst's primary focus is reviewing, ordering, and executing campaigns for accuracy. Interacts with local sales teams and Advertising Operations staff to ensure seamless order execution, provide campaign strategy/guidance, and deliver high-level client support. The Ad Ops Analyst has expert product knowledge that to make them a key contributor to digital growth, client strategy, and campaign optimizations. May also mentor and train less experienced peers to foster development and ensure goals and initiatives are being met.

Key Activities


  • Completes accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.

  • Assists with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).

  • Enters and maintains accurate customer data in the order management system (OMS) or customer relationship management system (CRM).

  • Provides consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.

  • Utilizes web analytics, e.g., Omniture, Quantcast, Google Analytics to measure digital performance and provide client insights.

  • Ensures that all elements of advertising campaigns are completed in an accurate and timely manner.

  • Ensures complete and accurate revenue recognition in a variety of billing systems.

  • Prepares reports and data insights to support strategy for customer meetings.

  • Compares reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.

  • Works closely with Ad Operations and/or Account Executives to capture customer needs for execution of digital campaigns.

  • Collaborates with sales team to recommend campaign modifications for optimal results.

  • Supports and adheres to digital revenue operational processes, policies, procedures and standards.

  • Attends and contributes to Sales and Ad Operations training and planning meetings.

  • Cultivates productive, professional relationships with clients, vendors and internal teams.

  • May perform more senior level duties including:

    • Trains new and existing team members on systems and processes.

    • Provides guidance and mentorship to peers.

    • Creates and manages process documentation for team reference.

    • Pilots new advertising systems to evaluate performance, cost, and feasibility.

    • Fosters continuous improvement by proactively identifying and implementing streamlined workflows to increase efficiency and automation.

    • Serves as subject matter expert on all required tools and advertising products.

    • Acts as back-up for escalations related to advertising issues.

    • Works with Ad Operations Management team for strategy development and execution planning.



  • Other duties as assigned.

Skills

Education & Experience/Certifications


  • Bachelor's degree in marketing or related field preferred or equivalent experience

  • Minimum 1 year of experience in digital sales preferred

  • Experience with digital ad serving technology

  • Experience with order management systems

  • Experience with web analytics, e.g., Omniture, Quantcast, Google Analytics

  • Experience with digital ad serving technology

  • Experience with order management systems required; Wide Orbit traffic, Salesforce.com, DoubleClick, and FatTail preferred



Skills & Abilities


  • Must be digitally savvy

  • Excellent analytical and problem-solving skills

  • Excellent organization skills

  • Ability to successfully manage several projects simultaneously in a deadline-oriented environment

  • Strong communication skills

  • Comfort interacting with all levels of the organization

  • Adapts well to constant change

  • Proactive

  • Resourceful

  • Meticulous attention to detail

  • Thinks creatively

  • Highly collaborative

  • Quick learner

  • Proficient use of Microsoft Office (PowerPoint, Excel, Word, Outlook)

  • Familiarity with Media and Broadcast advertising

  • General knowledge of third-party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels

  • Ability to coach and mentor others a plus

Work Environment

  • Typical Office

SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.





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