Job Description:

About us

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.

We’re growing; grow with us.

Your day to day

Job Summary –

Hands-on role with responsibility for delivering revenue through IHG’s web channel through product and content optimizations that enhance IHG web sites and locations organic search traffic. The SEO Specialist will work with keyword and search intent research to identify optimization opportunities as well as new product needs. The SEO Specialist will develop and deploy web enhancements for both brand specific and multi-brand audiences across web channels, ensuring a seamless experience for guests. Ensure that the power of IHG’s system is reflected in all brands messaging where appropriate. Work with partners on marketing and commercial teams to support regional strategies to ensure alignment and full leverage on the power of IHG distribution channels.

Essential Duties and Responsibilities –

• Conduct keyword research and reporting to identify opportunities for optimization as well as measurement of optimization efforts.


• Act as product expert to identify technical opportunities by developing and implementing user stories related to SEO defects as well as new product features or enhancements.


• Provide recommendations and consult on both technical and content elements which impact SEO.


• Act as liaison between hotel partners and local support teams to monitor and improve Local SEO performance, including recommendations for GMB management.


• Analyze and interpret campaign results, and process efficiencies; adopt the results and finding to optimize campaigns.

What we need from you

Education -

• Degree level in Marketing, Communications, or an equivalent combination of education and work
  
  related experience.

Experience –

• At least 3 years practical experience in search engine optimization or digital marketing.


• Demonstrated experience driving results through delivery on SEO recommendations.


• Experience working to deploy technical enhancements through agile development teams is a plus.

Required Skills –

• Proficiency in using SEO research platforms, web crawling tools, and analytics tools. Examples include SEMRush, ahrefs, Conductor, Google Search Console, Google Analytics, Adobe Analytics, Screaming Frog, DeepCrawl, or similar tools.


• Experience with Local SEO tools including GoogleMyBusiness and local management platforms.


• Proficiency in CMS platforms (e.g. AEM, Wordpress)


• Demonstrated effective verbal and written communication skills for the purpose of providing information to internal partners, vendors, senior management and staff. Must be able to prepare and deliver presentations to small groups.


• Have working knowledge in HTML, Javascript, and other programming languages as they relate to SEO.


• Must possess superior problem-solving skills combined with team facilitation skill and demonstrated experience in leading and developing people.

Number of employees supervised – 0

Decision making responsibilities (Key Relationships) -  

• Provides fundamental input for new Channel Products and co-designs end result with Product management.


• Co-developing regional and country-specific revenue targets.


• Provides input into the selection of specific pre-approved agency for outsourced work (Regional and Global pre-approved Agencies will be selected by a combined group of Regional and Global e-Commerce Directors or their designees).

Key Internal Relationships –

• Product and Technology teams


• Global and Field Marketing teams


• Hotel Operations support


• Regional Hotel Marketing team

Key External Relationships –

• Agency partners

Physical Requirement -

• Work is typically performed in a normal office environment

The statements in this job description are intended to represent the key duties, essential nature and level of work being performed.  They are not intended to be all responsibilities or qualifications of the job.

What we offer

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.  IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.  

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued.  We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.  

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