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Digital Marketing Analytics Manager – Cross-Channel – Lakeland at Publix Super Markets, Inc.

Posted in Management 30+ days ago.

Type: Full-Time
Location: Lakeland, Florida





Job Description:


This position is part of the Digital Marketing team and directs analysis of media driving to Publix Online properties.  The position supports the evolving digital marketing measurement strategies and standards to gather and analyze media performance to digital properties.  The role requires both management and hands-on analysis to inform optimizations and identify opportunities for improvements to campaign deployments, providing key insights to decision-making marketing managers, senior marketing leaders, and the Personalization team.  The primary focus of this role is on cross-channel media mix and optimization

 

This measurement and associated analysis play a critical role in the company’s digital campaign strategy development,  personalization efforts, influences marketing business decisions, and impacts short- and long-term sales and return on investments. This role manages and oversees analysis, design, implementation, and operation of cross channel measurement tools and technologies, and directs the work of consultants and eventually digital marketing analytics associates.

 

The responsibilities listed on this position analysis are not intended to be all-inclusive and additional responsibilities may be assigned as needed.


  • contributing to and implementing the Digital Marketing Analytics Cross Channel Measurement Strategy

  • managing the implementation of the Digital Marketing Analytics Measurement Strategy

  • providing cross channel marketing analytics expertise and best practices to internal business partners and external suppliers to inform strategy development and overall business decisions

  • dedicating time to marketing innovation and quality improvement

  • managing special Digital Marketing Analytics related assignments



  • Bachelor’s degree in Business, Marketing, Computer Science, or other related fields with emphasis marketing measurement; or equivalent experience in an analytical or technical field

  • two (2) years digital analytics experience implementing tag management and web analytics platforms

  • knowledge of web and app measurement tools, best practices and implementation

  • knowledge of tag management systems, best practices and implementation

  • knowledge of analytics, web, e-commerce, and social media measurement technologies and trends

  • knowledge of agile development process

  • understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches

  • knowledge of implementation of process change

  • leadership & management skills

  • program management skills

  • persuasiveness, team player, detail- oriented

  • excellent verbal, written and interpersonal communication skills

  • basic knowledge of Microsoft Office 365

  • willingness to travel with overnight stays up to one week or longer

  • willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed


  • Master’s degree in Business, Marketing, Computer Science, or other related fields with emphasis marketing measurement; or equivalent experience in an analytical or technical field

  • Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms

▪ Employee stock ownership plan that contributes Publix stock to associates each year at no cost

▪ An opportunity to purchase additional shares of our privately-held stock

▪ 401(k) retirement savings plan

▪ Group health plan (with prescription benefits)

▪ Group dental plan

▪ Group vision plan

▪ Sick pay

▪ Long-term disability insurance

▪ Company-paid life insurance (with accidental death & dismemberment benefits)

▪ Tuition reimbursement

▪ Vacation pay

▪ Free hot lunches (buffet-style) at facilities with a cafeteria

▪ Paycheck direct deposit

▪ Credit union

▪ Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases

▪ 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).





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