Position Summary:
The Product Marketing Manager is responsible for leading and overseeing all activities related to the planning of and execution of outbound marketing efforts related to driving demand generation for Inmar Martech products sold via partner retailers. This would be in relation to our Retail Media Network Solution, ShopperSync™ Data and Insights platform, Incentive Solutions and individual products from within the suite (Programmatic Media, Social Commerce Solutions, Incentives and In-Store Media Solutions).

This individual works closely with our Customer Success team, and other members of the product marketing and strategy team, to identify or understand key strategic positioning opportunities for Inmar’s media products at specific retailers. The individual has deep knowledge of CPG/Grocery market and industry trends and can translate these into market leadership opportunities for Inmar. This individual would be held to ensuring our internal product strategy is brought to life and translated, via our key value propositions, into market activity to specifically drive retail-specific selling activity. Examples of output would include sales collateral, email campaigns, paid media, search engine marketing, localized events..etc.

The Product Marketing Manager will work closely with the Corporate Marketing team to create assets inclusive of content strategy, copywriting and design work.

Primary Accountabilities: 

Influence (20%)

• Collaborates with the Customer Success team to identify selling opportunities or gaps at current retail clients




• Collaborates with Customer Success and Demand Generation teams to produce seasonal selling collateral and approach




• Collaborates with the Commercialization team to gather current and potential client feedback and voice-of-customer to inform product strategy 




• Collaborates with internal and external teams to plan and execute media and PR campaigns to support selling of our products




• Collaborates with corporate marketing teams for copy and design support needed 

Project Management (25%)

• Creates and manages against marketing task plan with critical timing and milestones




• Works in partnership with AP Invoicing to gather POs and track against invoicing with partners




• Campaign and tactic reporting 




• Lead gen reporting and management of lead nurturing efforts 

Strategic (55%)

• Creates a strategic marketing approach with clear goals and tracking capability to support opportunities and/or selling gaps at assigned retailers.




• Conducts retailer market research to identify market, industry and shopper trends to position our products more relevantly at key retailers




• Understands and can support requests related to the competitive environment 




• Utilizes Inmar proprietary data to create thought leadership, PR, selling stories and sales inspiration




• Creates templates and collateral for sales outreach inclusive of creating comprehensive marketing packages and pricing.

Required Qualification: 

• Bachelor’s Degree in Business, Marketing or a related field




• 3-5 years of related work experience in demand generation/outbound marketing within the digital media and/or incentives industry 




• Proficient in Microsoft Office




• Proficient in Google Suite




• Individual Competencies:

• Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.




• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.




• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.




• Collaboration: Works collaboratively with others to achieve group goals and objectives.




• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.




• Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.




• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.




• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.




• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Occasionally: Job requires this activity up to 33% of the time

Frequently: Job requires this activity between 33% - 66% of the time

Regularly: Job requires this activity more than 66% of the time

Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations. 




• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 




• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 




• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 




• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.