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Market Research Analyst, Americas at Bio-Rad Laboratories

Posted in Other 30+ days ago.

Location: Hercules, California





Job Description:

The Market Analyst within the Americas Commercial organization is responsible for delivering actionable intelligence on the Life Sciences and Clinical Diagnostics markets to the Americas commercial team. Using a combination of primary and third-party data sources this role will provide insights on market trends, customer behaviors and competitive intel to support our commercial strategy and tactics across the US, Canada and Latin America. The Market Analyst will work with Marketing, Sales, Service and Customer support to gather insights and share outcomes with the commercial leadership team.

Responsibilities


  • Gather and consolidate market intelligence for the Americas markets for Bio-Rad's Life Science and

  • Clinical Diagnostics businesses.

  • Create a 360-degree view of our customers identifying pricing trends and buying behaviors.

  • Evaluating the competitive landscape and providing business insights into commercial marketing team to inform our commercial strategy.

  • Develop predictive models to inform forecasting and the demand planning process.

  • Produce market intelligence reports that can be shared throughout the organization.

  • Monitor market conditions and communicate any risks relative to the commercial strategy.

  • Leverage the CRM and ERP systems to monitor sales cycles, win/loss metrics, to provide additional insights related the customer journey.

Qualifications


  • A bachelor's degree in Business, Marketing, or a Life science discipline. MBA is preferred.

  • A minimum of 3 years in the Clinical Diagnostics, Pharmaceutical or Life Science industry.

  • The ability to analyze large data sets from multiple sources and communicate market trends and insights.

  • Experience using a CRM (Salesforce.com preferred), an ERP (SAP preferred) and other MarTech platforms.

  • The ability to conduct comprehensive pricing analysis using sales and quoting data.

  • Strong presentation and communications skills. Including presenting to executive leadership.

  • Experience developing dashboards using data visualization tools such as PowerBI and Tableau.

  • Excellent project management skills and the ability to work in a fast paced environment.

About Bio-Rad:

Bio-Rad is a global leaderprovidinga broad array of clinicaldiagnostics andlifescienceresearchproducts. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.



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