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SEO Manager, Media at NortonLifeLock Inc.

Posted in Other 30+ days ago.

Location: Tempe, Arizona





Job Description:

About NortonLifeLock:

NortonLifeLock is a global leader in consumer Cyber Safety. Bringing together decades of experience in cybersecurity and identity theft protection, we are the consumer ally in today's connected world. NortonLifeLock solutions are powered by one of the world's largest civilian cyber intelligence networks allowing us to help protect against advanced online threats. Nearly 80 million members and customers in more than 150 countries trust us with their personal information. We're dedicated to making it easy for them to keep their connected lives safer while helping to secure their devices, online privacy, identity, and home and family needs. Learn more at NortonLifeLock.com.

About the Role:

We're looking for an SEO manager who will be the day to day subject matter expert focused on monitoring and executing SEO initiatives and campaigns. This role will research, identify, plan, and execute SEO priorities to improve keyword rankings and drive organic traffic to the website. This includes end to end execution of technical, on-page optimization, content, and analysis of the program. In addition, this person will work with cross-functional teams on business requirements and solutions for technical improvements. Ongoing monitoring of rankings and meaningful analysis will be an instrumental part of the success of this role.

Responsibilities:


  • Owns and monitors Google Search Console accounts for all NortonLifelock web properties.

  • Identifies opportunities through extensive keyword and competitive research.

  • Develop and execute on-page optimization plans.

  • Inform and optimize content publishing by providing targeted keywords, SEO meta tags and SEO best practices.

  • Provide guidance and recommendations on content topic generation through proven research or successful pilots and/or campaigns.

  • Provide keyword guidance and SEO meta tag recommendations for UX and web initiatives/projects.

  • Run regular occurring site audits to identify opportunities or issues.

  • Work directly with Technology cross-functional teams to implement SEO initiatives and projects by providing SEO technical best practices, implementation guidance and prescriptive html code.

  • Optimize internal linking structures to maximize rankings across NortonLifelock' s keyword portfolio.

  • Run and audit backlink analysis regularly to maintain a healthy backlink profile.

  • Assess and drive end to end targeted content outreach campaigns to improve page and domain authority.

  • Manage day to day relations, expectations, and deliverables of external vendors/agencies.

  • Forecast weekly and quarterly against targets.

  • Analyze project and campaign results pushing forward next steps at a rigorous pace.

  • Be an SEO evangelist to cross-functional teams.

  • Stay up to date with industry trends and Search engine updates.

Qualifications:


  • 3+ years of SEO marketing experience

  • Experience with AEM, html, and Wordpress

  • Understand SEO tools and best practices

  • Experience in building and managing relationships with both external partners and with internal teams

  • Experience in prioritizing, planning, and forecasting

  • Experience writing business requirements

  • Strong data analytics and excel proficiency.

  • Excellent time, project management and organizational skills

  • Exceptional communication skills & interpersonal skills

  • Self-starter, able to work independently, flexible, collaborative, problem-solver, team player and a 'can do' attitude.

#LI-BW2

NortonLifeLock is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. NortonLifeLock strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider for employment qualified individuals with arrest and conviction records. In addition, NortonLifeLock will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

EEO is the law. Applicants and employees of NortonLifeLock Inc. are protected under Federal law from discrimination. See the EEO poster and supplement.


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