The Event Specialist is responsible for the planning and execution of all customer-facing events, including tradeshows, workshops and user-meetings in North America, both online and in-person. This responsibility requires working with cross-functional teams on tradeshow selection, coordination of shipping booth properties and demonstration tools, lodging for attendees, marketing messages and materials, pre-event promotional activities, and post-event follow-ups, analysis and metric reporting. The specialist will be responsible for tracking expenses and staying within budget.
The ideal candidate will relate well and work effectively with multiple constituencies and audiences; be a team player committed to developing and working within a collaborative environment; have leadership quality with exemplary interpersonal, verbal, listening and written communication skills; will be open, friendly and comfortable with diverse groups; network effectively and establish long-term relationships with the community. Works successfully on teams and strives for optimum results; directs and works effectively with staff, guest speakers, customers and committees in a wide range of activities while under pressure and/or deadlines.
SUPERVISES: NA
ESSENTIAL FUNCTIONS:
Together with sales, identify and secure placement in key conferences, tradeshows, speaking engagements, workshops and sponsored events % of time: 10%.
Coordinate the creation of all event-related signage and advertising - work with graphic designer on large projects - using a combination of print and electronic media, web promotion, press kits, and email announcements to target audiences and drive attendance. % of time: 20%.
Manage all logistics related to events, whether on-site or remote. Logistics items include: hotel reservations, ordering of booth utilities, securing transportation, booth set up and tear-down, arrange group dinners, etc. and liaise between attendees and 3rd party vendors for any changes/exceptions % of time: 30%.
Plan, promote, and host Bruker's webinar series. % of time: 20%
Catalog and maintain all event related materials: booth properties, rollup signs, and give-aways % of time: 10%.
Track leads and other qualitative and quantitative results around events/programs (including survey and feedback forms) and report as needed % of time: 5%.
Oversee and manage program budgets, including measurement and reporting (quarterly basis at a minimum) % of time: 5%.
Qualifications
ADDITIONAL RESPONSIBILITIES:
Travel to events is a requirement. Estimate 30% of time.
Identify and evaluate society and association programs aligned with overall business strategy and positioning
Evaluate effectiveness of program processes and identify any areas for improvement
Work with inter-company divisions in shared programs, providing miscellaneous logistical, sponsorship and promotional information
KNOWLEDGE, SKILLS, AND ABILITIES:
Must be detail oriented
Must have the ability to balance multiple priorities with strong skills in planning and problem-solving
Intermediate level proficiency with MS Office software, including Word, Excel, PowerPoint and Outlook
Proficient skills in graphic design and social media, a plus
EDUCATIONAL/EXPERIENCE REQUIREMENTS:
Bachelor's degree in marketing, advertising, or related field
1-3 years of experience in event planning and management
Experience working for hi-tech B2B organization or in scientific industry is preferred
