Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 392 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
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Job Description Summary: Lead growth marketing team to driving differential growth through continuous testing of new ideas and scaling of winning experiments
Planning & Strategy
•Actively partner with product, sales, data science and other marketing stakeholders to identify and test new sources of growth across the PayPal portfolio of brands and product experiences•Manage an innovation, incubation, and experimentation lifecycle with new sources and the broader marketing & product organizations•Act as active stakeholder on ideation, strategy and creation of the the experimentation roadmap, coming up and seeking ideas with greatest odds to "raise the ceiling". •Help drive Backlog prioritization working with growth analytics to size / model highest potential ideas •Intake segment lead's priorities as part of the monthly program briefing and formulate optimal response - one that delivers against both brief / goal and always-on performance agenda•Ensure optimal customer experience, elevated creative and compelling messaging / value promise
Testing & Execution
•Write the Experiment brief and testing plan ensuring reliable tracking / instrumentation across funnel•Develop optimal experiment vetting idea and against end-to-end customer experience, and working with embedded creative team to develop elevated creative / copy execution•Coordinates end-to-end implementation inclusive of legal and other reviews, and ensure thorough A/B testing agenda is built into each experiment•Actively monitor and seek learning immediately post launch to improve results in-flight
Learnings & Analytics
•Drive rigorous learning and insights post launch. Audit every aspect of the experiment - funnel, audience, messaging, etc. reflecting insights into the next experiment•Seek to innovate and scale what has been proven as fast as possible to achieve maximum impact
Growth / Agile Discipline
•Embody agile ways of working from planning through execution and learnings - ceremonies and artifacts
•Reach Squad Performance targets such as incremental activations, reactivations and lift in conversion across channels•Deliver performance lift from winning experiments and scaled optimization •Reach speed and agility target goals - sprints, experiments/user stories, on-time delivery•Deliver well organized program read-outs, insights & learnings •Create and launch a recurring cadence of innovation and incubation that provides a backlog of new sources
Key Skills / Expertise
•4+ years of experience as data-driven performance marketer operating across direct response paid and owned channels at scale•Entrepreneurial & Results Focused: bring a 'hustler' style mentality and be highly results oriented. Get things done against the odds•Inquisitive marketer and thinker with high-level of curiosity and drive to test new ideas and future sources of growth•Deep experience with A/B testing and supporting measurement and attribution techniques •Highly analytical individual with ability to model experiments and extract valuable insights across large data sets•Excellent communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of organization•Experience working effectively in a heavily cross functional, fast-paced and ideally agile environments•Collaborative, team-oriented, respectful, high integrity, able to deal with ambiguity in a constantly changing environment•Passion for PayPal and its mission•Bachelor's Degree or more
•Innovation: Create amazing experiences•Collaboration: Execution and Win as One team•Motivation: Empower Others•Committed to Self-Development: Willingness to Grow •Inclusion: Respect & Value Uniqueness•Wellness: Care of Yourself and Each Other•Integrity: Advocating What is Right•Feedback: Effective Delivery, Active Listening & Positive outcomes
Travel Percent: 0
Primary Location: New York, New York, United States of America
We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org.