Paid Media Coordinator at The E.W. Scripps Company

Posted in General Business 11 days ago.

Type: Full-Time
Location: Cincinnati, Ohio





Job Description:

Come join a dynamic national media powerhouse focused on the over-the-air TV consumer. The Scripps Networks (a growing portfolio of entertainment and news networks) provides absorbing entertainment and objective, intelligent news as we use our own distribution platforms to serve this unduplicated national audience. We meet the audience where it is with the programs it wants.

The Paid Media Coordinator provides tactical support for planning, implementation and analysis of paid media campaigns.  This role will ensure paid media plans are properly executed once negotiated and approved by the team leadership.  This role serves as the internal point person to ensure necessary paperwork and creative assets are properly requested, signed, and delivered. Provides support for post-campaign recaps and analysis to share with leadership to form learnings for future optimization.

What you'll do:


  • Provide tactical support and implementation for paid media campaigns across all channels


  • Serve as the primary point of contact with the Creative Services team to request assets and deliverables for paid media campaigns, ensuring requests are clear, approved by management, and in line with the brand and paid campaign goals


  • Coordinate with the Legal and Finance teams to secure necessary signatures for campaign-related paperwork such as insertion orders once negotiated and approved by marketing leadership


  • Partner with Creative and Operations to ensure paid media assets are delivered to the proper partners with traffic instructions and accurate creative elements and spots


  • Specific to digital advertising, provide executional excellence through building, optimizing and maintaining digital campaigns through buying platforms, optimizing and adjusting to improve performance during flight where appropriate


  • Collaborate with the Analytics and other internal teams as needed to implement tracking so that campaigns are set up to report and optimize appropriately at launch


  • Assist with research of audience attributes and size details and gather other information that will inform media planning


  • Coordinate placement of house ads across E.W. Scripps websites, email newsletters and connected TV apps/channels 


  • Other duties as assigned


What you'll bring:

Education & Experience/Certifications


  • College degree or equivalent work experience


  • 3+ years of experience in online marketing, preferable in the video or media industry


Skills & Abilities


  • Passionate about brand marketing across a broad array of media outlets including digital, social, out-of-home and television advertising 


  • Ability to work within content management systems, Web analytics systems, email campaign management systems and social media management platforms


  • Hands-on experience managing marketing campaigns via advertising networks and/or advertising outlets such as social, digital/web, TV, out-of-home, and audio


  • Thorough knowledge of Google Analytics and other common analytics tools


  • Intermediate-to-advanced skills with Microsoft Excel and/or Google Sheets


  • Professional communication skills, both verbal and written


  • Strong interpersonal skills combined with high motivation and passion for your work


  • Self-motivated to tackle new initiatives with a can-do attitude


  • Ability to work on several projects simultaneously


  • High attention to detail


  • Excellent organizational and time management skills, with the ability to complete multiple simultaneous projects 


#LI-SS1

SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.