Global Product Content Specialist at 3M

Posted in General Business 6 days ago.

Type: Full-Time
Location: Maplewood, Minnesota

Job Description:

Job Description:

Job Title
Global Product Content Specialist (IATD)

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 93,000 other curious, creative 3Mers.

“3M’s culture is driven by curious, spirited and collaborative people who are constantly asking ‘What if?’ And the many talents of 3Mers around the globe have me incredibly excited about what’s to come next.” – Kristen Ludgate, senior vice president of Human Resources at 3M

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

The Impact You’ll Make in this Role
As a Global Product Content Specialist you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

  • Contribute and execute the annual product content plan. Position will understand the overall Marketing Plan and determine best strategies to deliver results on time and on budget

  • Collaborate with product marketing, tech service and training teams to develop and execute on content marketing strategies and plans that build on relevant online product content to help drive customers through the decision journey

  • Develop/optimize and approve content for product grouping (Base-Variant) with eCommerce first in mind.

  • Lead complex projects while collaborating with cross functional Teams on key functional areas.

  • Manage and create winning product content for both internal and external audiences

  • Proactively bring forward ideas for product content creation of digital solutions including identifying where in the customer journey digital solutions best fit

  • Drive brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns

  • Ability to work within brand standards while executing compelling design (brand expression).  Ensures alignment with 3M brand identity

  • Work with external vendors (and internal services) on multimedia campaign execution as needed

  • Collaborate with the business, training and demand generation marketing operations teams on campaign strategies and marketing tactics to ensure execution aligns with the content plan

  • Work with globally based teams to provide direction on content strategy and plan to aide in local execution

Your Skills and Expertise 
To set you up for success in this role from day one, 3M is looking for candidates who must have (at a minimum) the following qualifications:

  • Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution

  • Three (3) combined years of experience in digital marketing, marketing communications, and/or eCommerce

  • Content marketing, marketing automation, or customer journey mapping experience

Additional qualifications that could help you succeed even further in this role include:

  • Get it done – accountability Takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role.

  • Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities.

  • Technology fluent with good understanding of digital channels (Search experience or experience will be additional advantage)

  • Experience in the following is preferable:  Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, PowerPoint

  • Strong organizational and planning skills

  • Thinks outside of functional role

Travel: May include up to 10% domestic/international

Relocation Assistance: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Resources for You 

For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 

Learn more about 3M’s creative solutions to the world’s problems at or on Twitter @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Pay & Benefits Overview:

3M is an equal opportunity employer.  3M  will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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