This role is open to be based in: Chicago, IL; New York, NY; Washington, D.C.; Atlanta, GA; Dallas, TX; Austin, TX; Houston, TX.
Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.Our paid media discipline sits within Edelman DxI. Edelman DxI is part of Edelman, the largest independently owned communications firm in the world.
The Associate Director, Paid Media will be responsible for day-to-day management of our client's paid media activities across a variety of platforms and initiatives. This person will manage the execution, optimization and reporting of paid media campaigns and will integrate into account teams to provide strategic direction and input for media plans.
Create and contribute to SEM strategy across digital platforms
Oversee and assist in the management and optimization of paid media campaigns across SEM platforms
Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
Work with paid media vendors and agency reps to program, manage and optimize paid media campaigns
Serve as daily internal account team, vendor and client contact and act as client lead when appropriate, address account team, vendor, and client issues thoughtfully and effectively
Consistently produce high quality internal and external campaign reporting
Understanding of how paid specialties integrate and performance ramifications
Build relationships with emerging technology, media, third-party influencers, and internal business partners to meet client needs
Contribute to business growth through introducing clients to new capabilities, building network of industry contacts, participating in relevant professional organizations, and sharing best practices and case studies within the Edelman network
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
A minimum of four years' relevant experience directly managing paid media accounts on Google AdWords or Microsoft Ads
Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
Bachelor's degree in a related field from an accredited college or university
Strong research, writing, editing and client interaction skills
Proven ability to manage multiple small or medium-size projects simultaneously
Experience with Google business tools like Analytics, Tag Manager, Data Studio and Search Console
Experience with social media platforms (Facebook/Instagram, LinkedIn, Twitter)
Experience with search management platforms (Search Ads 360, Kenshoo, Marin)
Experience developing digital communications/marketing plans and have a firm understanding of digital marketing and media trends
Experience planning and managing direct to publisher or programmatic digital ad buys
Experience negotiating sponsored advertising deals with publishers or media properties
Experience using media planning research tools like ComScore, GfK MRI. Nielsen Scarborough, etc.
Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
Edelman DxI is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.