Integrated Marketing Director - Sexy Hair at Henkel US Operations Corp

Posted in General Business 12 days ago.

Type: Full-Time
Location: CULVER CITY, California

Job Description:

United States, Culver City, CA, Beauty Care

Integrated Marketing Director - Sexy Hair

HENKEL IS FOR THOSE WHO STEP UP. DO YOU? At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Lead the planning, development and execution of marketing strategies for SexyHair, #MyDentity and STMNT Grooming in close collaboration with global brand team, digital marketing team and North America sales team and to develop core marketing strategy
  • Develop and manage advertising campaigns, media planning and buying efforts across all digital and traditional tools for all degree programs
  • Ensure strategies, plans and execution is highly integrated with other marketing functions including creative, communications, events and marketing operations
  • Create and utilize promotional campaigns, activations, on-shelf initiatives, and advertising to build brand awareness and increase customer engagement
  • Ensure brand standards across all marketing channels, publications and platforms
  • Lead and manage integrated marketing team


  • Bachelor's degree in related field required; Master's degree preferred
  • Five years of related experience required; 7-10 years marketing, brand positioning, and trade marketing experience strongly preferred
  • Professional Haircare marketing experience highly desirable
  • Excellent ability to develop and execute against strategic integrated multichannel marketing plans
  • Extensive experience in optimizing marketing processes
  • Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy
  • Excellent analytical and problem-solving skills
  • Results-oriented with high standards for self and team
  • Proven track record of developing and leading direct reports and providing support to internal teams
  • Ability to develop and manage projects in an expedited manner, with respect to budget and timelines
  • Experience managing a budget, interdepartmental and external vendor relationships
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 21018555

Contract & Job type: Full Time, Regular

Contact information for application-related questions: 1-866-836-7067