Sr Analyst - Customer Analytics at Inspire Brands

Posted in Other 6 days ago.

Location: Atlanta, Georgia





Job Description:

The purpose of this position is to build and manage the ability to report and analyze customer behavior across a portfolio of brands and tell the story of how changes in customer behavior impacts business performance. This role is integral in driving forward our investment in a proprietary Customer Data Platform and Master Data Management infrastructure targeting over 200 million consumers and households containing thousands of customer attributes. The position will leverage our industry leading platforms to both future-proof our marketing capabilities in a cookie-less digital landscape and influence marketing strategy based on insights the team delivers.






RESPONSIBILITIES



  • Customer Lifecycle Reporting and Analysis - manage the automated customer reporting platform and perform ad hoc analysis on a suite of KPI's, including customer lifecycle (New, Reactivated, Retained, Churn) and strength of customer (Recency, Frequency, Monetary, Clumpiness) segmentation methodologies

  • Customer Master Data Management - in partnership with IT, build and optimize the Customer Master Data Management (MDM) process for a portfolio of brands, creating and analyzing an Inspire-view of the customer

  • Customer Data Platform - build and maintain the proprietary Customer Data Platform which includes 100's of attributes leveraged in owned and paid channel marketing




EDUCATION QUALIFICATIONS



  • Bachelor's degree in Mathematics, Statistics, Engineering, Physics, or Quantitative Economics

  • Master's degree preferred




EXPERIENCE QUALIFICATION




  • 3+ years of experience with CRM / database marketing and customer analytics (loyalty and retention)

  • 5+ years of data analysis experience, using SQL, R, python, and / or other advanced statistical techniques

  • Experience creating and maintaining automated procedures in an Enterprise Data Warehouse

  • Experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments

  • Demonstrated experience in partnering with key stakeholders to deliver results




REQUIRED KNOWLEDGE, SKILLS or ABILITIES



  • Ability to lead cross-functional teams and deliver results

  • Conscientious about meeting project deadlines

  • Excellent oral and written communication skills

  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

  • Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands

  • Self-starter personality who can operate with minimal supervision







Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.




We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.