Founded in 1991 with the idea to be the alternative to the big banks, Wintrust has since grown into a financial services company with more than $45 billion in assets, headquartered in Rosemont, Illinois. Through our multiple companies and divisions, we provide traditional community banking and commercial banking services, wealth management solutions, commercial and life insurance premium financing, mortgage origination, and short-term accounts receivable financing and certain administrative services, such as data processing of payrolls, billing, and treasury management services. We provide community-oriented personal and business banking services to customers located in the greater Chicagoland area, northwest Indiana, and southern Wisconsin through more than 175 community bank locations.

Marketing dream job! The Digital Advertising Specialist is a new role with a large budget in the quickly evolving FinTech industry. Individual will focus on digital execution and optimization but also collaborate closely with the content, analytics and account teams on integrated digital marketing campaigns. The right candidate will be able to directly influence digital advertising direction and strategy. Join our team as we work to perfect all digital touchpoints yet remain local and community focused.

Responsibilities:

• Lead execution for SEM (80%). Assist with display including retargeting (15%) and paid social (5%) operations.




• Keyword planning and defining applicable ad groups for all keyword types.




• Implementation of B2B and B2C bid strategies.  Using industry best practices of bid management.




• Responsible for following asset quality assurance process.



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  Collaborate with internal team members and vendor partners to:

  
  
  
  

  • Analyze and understand digital ad campaign performance.

  
  

  • Revise and optimize campaigns based on findings in ROAS and attribution reporting.

  
  

  • Make recommendations for strategic investment.

  
  
  
  



• Work with IT for applicable conversion and retargeting tags.




• Maintain excellent logs including campaign budget, annotation, change-control, break-fix, assets and performance.




• Assist VP, Digital Marketing with paid media campaign strategy and budgeting.

Qualifications:

• Bachelor’s degree in Marketing or quantitative field of study (Mathematics, Statistics, etc.).




• 3-5 years of experience in digital marketing.




• Google Ads certified. Search required. Display preferred.




• Experience managing paid media campaigns with an emphasis in SEM.




• Has demonstrated proven success in digital marketing disciplines.




• Basic understanding of HTML, CSS and SEO.




• Excellent written and verbal communication.




• Collaborative attitude with the ability to work in a cross-functional team environment.




• Analytical and profit-driven are necessary personality traits.




• Ability to think on ones feet, a passion for great design and optimistic attitude are crucial attributes.




• Highly proficient in Microsoft Office especially Excel & PowerPoint.




• Experience in YouTube advertising a plus.




• Basic knowledge of website analytic tools like Adobe Analytics or Google Analytics.

Wintrust is in the midst of a significant digital transformation as we roll out new digital banking products that are competitive with those of the largest banks.  With this transformation comes great opportunity for digital savvy marketing leaders. The Marketing department is building agile, world class micro-teams and processes, structured with a modern mindset akin to that of a Fintech start up.

Come join the best brand in Chicago and help us renovate the way consumers interact with their local community bank!

Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.