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Marketing Automation Specialist at Insurance Services Office, Inc.

Posted in Other 30+ days ago.

Location: Boston, Massachusetts





Job Description:

Company Description

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.We have received the Great Place to Work Certification for thefifth consecutive year. We've been recognized byForbesas a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.Verisk's Statement on Racial Equity and Diversitysupports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Job Description

Verisk Insurance Solutions is looking for a Marketing Automation Specialist to join the team. You will support marketing across multiple businesses within the insurance vertical. We are open to this position being based in Jersey City, NJ orBoston, MA. Remote work may alos be considered.


  • Develop and execute lead generation strategies and processes.

  • Work closely with sales and product marketing to continue refining the marketing sales lead process and supporting campaigns.

  • Analysis and reporting of lead nurturing, lead scoring, email campaigns, and related marketing automation efforts.

  • Manage mailing list subscribers and send targeted email campaigns to customers and prospects.

  • Develop and maintain Eloqua integration with Salesforce

Qualifications

  • Bachelor's degree in Marketing, Business, or equivalent experience. IT background preferred.

  • 3+ years hands-on experience administering Marketing Automation.

  • Experience designing, developing and maintaining Eloqua integration with Salesforce

  • Expert knowledge of marketing automation and database management concepts and best practices

  • Ability to manage multiple projects simultaneously and work under deadline pressures.

  • Identify opportunities for improvement, recommend changes in the workflow projects and suggest best practices that can be leveraged across the company.

  • Detail-oriented with excellent organizational, analytical thinking, and problem solving skills.

  • Strong written and oral communication skills, including phone and presentation skills and the ability to communicate effectively with management and co-workers.

#LI-SH1

Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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